@emfluence

David Cacioppo, emfluence, llc

david@emfluence.com

Now, New, Next

@dcacioppo

@emfluence

NowNow

Create, Deploy and Track Multi-Channel Campaigns• Email• Landing Pages• Online Forms• Surveys• Marketing Calendar• SMS (Via Avid)

• Lightboxes/Modals• Social: Facebook, Twitter,

LinkedIn• Campaign Automation• API – Integrations like

Salesforce, Microsoft Dynamics & Wordpress

@emfluence

EmailNow

• Best pre-flight and testing toolset in the industry

• Smart methods for controlling brand standards

• Great tools for list segmentation, targeting and retargeting

• Great tools for personalization through contact level data points and content blocks

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Landing PagesNow

• Marketing has control• Conversion tracking• Email campaign

integration• Personalization through

contact level data points and content blocks

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SurveysNow

• Marketing has control• Branding for surveys• Email campaign/group

integration

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Marketing CalendarNow

• Drag and drop planning

• Visualize Multi-Channel Content

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Online FormsNow

• Marketing has control• Embed in Landing

Pages, on your Website, Lightboxes/Modals

• Responses feed groups with auto-responders or a series of autoresponders

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Lightboxes/ModalsNow

Try this.

If it doesn’t work for

you, you’ll be the first!

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Lightboxes/ModalsNow

• Marketing has control

• Set timing & Frequency

• Feed groups with auto-responders

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Social Media – Create, Deploy and TrackNow

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APINow

• Systems need to talk to systems

• Eliminate import/export• Custom applications• Custom integrations• Build anything!

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APINow

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New

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Behind the ScenesNew

• Server upgrades• Delivery engine

upgrades

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WordPress Widget UpdateNew

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Purl ReportingNew

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Clicks by DeviceNew

@emfluence

Survey AlertsNew

• Immediate notification when someone fills out a survey

• Complete survey responses included

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Survey Results to PDF/Excel

New

Downloading to Excel will provide a spreadsheet of all responses.

Downloading a PDF will provide a summary that looks like the Summary tab.

@emfluence

Survey Results to PDF/Excel

New

Downloading to Excel will provide a spreadsheet of all responses.

Downloading a PDF will provide a summary that looks like the Summary tab.

@emfluence

Litmus Spam Filter Checker UpdateNew

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New

@emfluence

New

@emfluence

Template Builder

New

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Template Builder

New

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@emfluence

Custom HTMLNew

By popular request:Start from nothing!

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Custom HTMLNew

• Immediate notification when someone fills out a survey

• Complete survey responses included

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Query BuilderNew

Build better lists!Start with any group and then filter using• Match All Criteria• Match Any Criteria• Include Nested Criteria

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Query BuilderNew

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Query BuilderNew

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Dynamic GroupsWhenever a contact has matching criteria for a query they become part of a dynamic group.• Inactive Contacts• Birthday• Location based (Zip)• Change in status in your CRM

New

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New

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Dynamic GroupsNew

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WorkflowsNew

• Canvas for building/visualizing automation• Lead nurture• Lifecycle Campaigns• Basic Auto-Responders• Birthday Campaigns• Abandoned Cart Reminders

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WorkflowsNew

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WorkflowsNew

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Your Data – Bigger and Better• Import and append data• Define segments• Create more relevant

content• Select target media outside

of email based on current subscriber profiles• Develop acquisition

strategies

New

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@emfluence

Ads In Email/List MonetizationNew

• Real time in-email offer optimization

• Revenue stream for publishers

• Technology allows for retargeting of web site visitors

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New

@emfluence

New

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New

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New

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New

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New

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New

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New

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New

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New

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Advanced AnalyticsNew

• Custom configured to your specifications

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Cyfe Integration/AnalyticsNew

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@emfluence

Cyfe Integration/AnalyticsNew

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@emfluence

Microsoft Dynamics CRM UpdateNew

• 2016 Compatible• Embedded

emfluence Marketing Platform UI

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Microsoft Dynamics CRM 1.1New

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Microsoft Dynamics CRM 1.1New

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Microsoft Dynamics CRM 1.1New

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Client SurveyMarket NeedsCustomer Budget

Next – The Development Roadmap

@emfluence

Next?Next

• Reporting: more reporting over time, more group level reporting

• Behavioral tracking: Follow traffic through to web site, append historical data from site visitors post subscription, (lead score factors)

• Salesforce 1.1

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Next?Next

• Template Builder for Landing Pages

• Security Updates: TLS, Multi-Factor Authentication

• API: Social, Surveys, Forms, Content Blocks, Landing Pages

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Next?Next

• Workflows: Landing Pages, Surveys, Print Integration

• Query Builder: Query based on additional activity, opens, clicks on specific campaigns

• Geo-targeting by Map Selector

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Next?Next

• Active Targeting: Decisions based on predetermined performance criteria

• Automation Updates: Actions, Triggers, Lead scoring, Split Testing

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Development Roadmap Advisory Counsel

Hey you!I’m a stock photo.

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Questions?