emflConf 2016 - Travis Wright Closing Keynote

Actionable Ways Strategies and Technologies to Amplify Your Content

Travis WrightChief Marketing Technologist

CCP Digital

ccpdigitalcomemfl teedubya

Who is this Travis Wright dude

teedubya

bull Radio Disc Jockey at Age 13bull Military Intelligence and Russian Linguist in the US Armybull Stand-up comedian since 1995bull Web developer since 1996 bull SEO amp ldquoGeo-Targetingrdquo SMB ndash Fortune 50rsquos brands since 1998bull Former Global Social Media Strategist ndash Norton Symantecbull Chief Marketing Technologist ndash CCP Global bull Tech Journalist for CMOcom MarketingLand Businesscom amp othersbull Inc Magazine Columnist ndash Tech Tools for Entrepreneursbull Hosting Venture Beatrsquos ldquoVB Engagerdquo podcast launching in Aprilbull 2-Time MarTech Conference Speaker

DMS2015 teedubyaccpdigitalcomemfl

teedubyaDMS2015 teedubyaccpdigitalcomemfl

Who is this Travis Wright dude NOT

teedubyaccpglobalcommartechconf teedubyaccpdigitalcomemfl

teedubyaMARTECH teedubyaccpdigitalcomemfl

this is a social event

emflConf



teedubyaccpdigitalcomemfl teedubya



teedubya

CON

FUSI

NG


MARTECHWOMEN


Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions


Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey


Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor




teedubyarsquos Tools ndash ccpdigitalcomemfl


WHY CONTENT MARKETING


JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads


JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya


Content



Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya




CONTENT CREATION






CONTENT PLANNING amp RESEARCH



DivvyHQ httpDivvyHQcom

CONTENT CURATION


teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT


Nuzzel Nuzzel httpnuzzelcom


CONTENT SCHEDULING amp DISTRIBUTION


Bulk Buffer httpbulkbuffercom


ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom






CONTENT AMPLIFICATION TACTICS



ChrisPulleyccpdigitalcomemfl teedubya



WAYS TO PROMOTE


bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull


Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities


Facebook Groups

INFLUENCER OUTREACH


teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya


GetLittleBird GetLittleBird httpwwwGetLittleBirdcom


BuzzStream Buzzstream httpwwwBuzzStreamcom


GroupHigh grouphigh httpwwwgrouphighcom


kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom


teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom


teedubya

EmailHunter EmailHunter httpemailhunterco


teedubyaConspire Conspire httpconspirecom


teedubya

Outreach Outreach_io httpoutreachio


teedubya

Advocate Engagement Platforms



Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising


The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo


Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising


PAID SEARCH AND SEO


ccpglobalcommartechconf teedubya



Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION



Interest Graph Actions on Content



Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience


teedubya

Facebook Graph Search opens up many different opportunities


teedubya

Facebook Graph Search opens up many different opportunities BRO


$240 billion



Pixels Pixels Pixels



$240 billion


Advanced Ad Targeting

Advanced Targeting


Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting


Workforce Targeting


Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer



$240 billion


Some Facts About Facebook

Before We Move On Water Breakhellip


Number of monthly active users144 billion





Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads



Account Based Social Selling


Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception


Native Adverti$$$ng


ccpglobalcomcmworld teedubya

Pinterest Advertising


ccpglobalcomcmworld teedubyaReddit Advertising



StumbleUpon Ads ndash stumbleuponcomadvertising


Twitter Advertising


TWITTER ADVERTISING OPTIONS


Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts


Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends


Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets


Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools






YouTube Ads


Outbrain Outbrain httpoutbraincom


Taboola Taboola httptaboolacom


Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates


Facebook Graph Search allows for Social HR Recruiting


Target Your Candidates


wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image


Women Engineers


Culture

>

Drive Candidates to Your Funnel


teedubya



Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500


Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip




teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml


teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

Actionable Ways Strategies and Technologies to Amplify Your C

Slide 2

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Confusing

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Why Content Marketing

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Content

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Content Creation

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Content Planning amp Research

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Content Curation

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Content Scheduling amp distribution

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Content Amplification Tactics

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Ways to Promote

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Influencer Outreach

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Paid Search and SEO

Slide 89

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Harness data explosion for better ad predictions

Slide 92

Content Paid Amplification

Slide 94


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Impact of Targeted Social Advertising

Slide 98

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Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

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Who is this Travis Wright dude

teedubya

bull Radio Disc Jockey at Age 13bull Military Intelligence and Russian Linguist in the US Armybull Stand-up comedian since 1995bull Web developer since 1996 bull SEO amp ldquoGeo-Targetingrdquo SMB ndash Fortune 50rsquos brands since 1998bull Former Global Social Media Strategist ndash Norton Symantecbull Chief Marketing Technologist ndash CCP Global bull Tech Journalist for CMOcom MarketingLand Businesscom amp othersbull Inc Magazine Columnist ndash Tech Tools for Entrepreneursbull Hosting Venture Beatrsquos ldquoVB Engagerdquo podcast launching in Aprilbull 2-Time MarTech Conference Speaker

DMS2015 teedubyaccpdigitalcomemfl






emflConf






teedubya

CON

FUSI

NG


MARTECHWOMEN

















Source DataMonitor








JasonMillerCA





Content








CONTENT CREATION










CONTENT CURATION


teedubya


KMULLETT



KMULLETT




















WAYS TO PROMOTE











Google+ Communities


Facebook Groups

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

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Confusing

Slide 14


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Slide 19

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Slide 23

Slide 24

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Content

Slide 27

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Content Creation

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Content Curation

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Ways to Promote

Slide 58


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Influencer Outreach

Slide 66

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Paid Search and SEO

Slide 89

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Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

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emflConf






teedubya

CON

FUSI

NG


MARTECHWOMEN

















Source DataMonitor








JasonMillerCA





Content








CONTENT CREATION










CONTENT CURATION


teedubya


KMULLETT



KMULLETT




















WAYS TO PROMOTE











Google+ Communities


Facebook Groups

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

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Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

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Slide 38

Slide 39

Content Curation

Slide 41

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Slide 47

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Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

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Slide 76

Slide 77

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Paid Search and SEO

Slide 89

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Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

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Slide 160

Slide 161

Slide 162

Slide 163






teedubya

CON

FUSI

NG


MARTECHWOMEN

















Source DataMonitor








JasonMillerCA





Content








CONTENT CREATION










CONTENT CURATION


teedubya


KMULLETT



KMULLETT




















WAYS TO PROMOTE











Google+ Communities


Facebook Groups

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

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Slide 43


Slide 45

Slide 46

Slide 47

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Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

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Paid Search and SEO

Slide 89

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Slide 113

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Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

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Slide 161

Slide 162

Slide 163

MARTECHWOMEN

















Source DataMonitor








JasonMillerCA





Content








CONTENT CREATION










CONTENT CURATION


teedubya


KMULLETT



KMULLETT




















WAYS TO PROMOTE











Google+ Communities


Facebook Groups

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

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Slide 10

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Slide 12

Confusing

Slide 14


Slide 16

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Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

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Slide 76

Slide 77

Slide 78

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Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


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Slide 98

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Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

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Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163
















Source DataMonitor








JasonMillerCA





Content








CONTENT CREATION










CONTENT CURATION


teedubya


KMULLETT



KMULLETT




















WAYS TO PROMOTE











Google+ Communities


Facebook Groups

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

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Slide 107

Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

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Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163







JasonMillerCA





Content








CONTENT CREATION










CONTENT CURATION


teedubya


KMULLETT



KMULLETT




















WAYS TO PROMOTE











Google+ Communities


Facebook Groups

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

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Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

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Slide 152

Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163



Content








CONTENT CREATION










CONTENT CURATION


teedubya


KMULLETT



KMULLETT




















WAYS TO PROMOTE











Google+ Communities


Facebook Groups

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

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Slide 107

Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

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Slide 138

Slide 139

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Slide 152

Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163







CONTENT CREATION










CONTENT CURATION


teedubya


KMULLETT



KMULLETT




















WAYS TO PROMOTE











Google+ Communities


Facebook Groups

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106

Slide 107

Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

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Slide 140

Slide 141

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Slide 152

Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163









CONTENT CURATION


teedubya


KMULLETT



KMULLETT




















WAYS TO PROMOTE











Google+ Communities


Facebook Groups

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106

Slide 107

Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

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Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

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Slide 152

Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163

teedubya


KMULLETT



KMULLETT




















WAYS TO PROMOTE











Google+ Communities


Facebook Groups

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106

Slide 107

Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

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Slide 138

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Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163



KMULLETT




















WAYS TO PROMOTE











Google+ Communities


Facebook Groups

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106

Slide 107

Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

Slide 152

Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163




















WAYS TO PROMOTE











Google+ Communities


Facebook Groups

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106

Slide 107

Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

Slide 152

Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163







Google+ Communities


Facebook Groups

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106

Slide 107

Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

Slide 152

Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163


Facebook Groups

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106

Slide 107

Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

Slide 152

Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163

INFLUENCER OUTREACH














teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106

Slide 107

Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

Slide 152

Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163













teedubya



teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106

Slide 107

Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

Slide 152

Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163

teedubya





teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106

Slide 107

Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

Slide 152

Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163



teedubya



teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

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Slide 12

Confusing

Slide 14


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Content

Slide 27

Slide 28

Slide 29

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Content Creation

Slide 33

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Slide 38

Slide 39

Content Curation

Slide 41

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Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

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Slide 70

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Paid Search and SEO

Slide 89

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Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

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teedubya







Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

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Slide 107

Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

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Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163





Digital Advertising









PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

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Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


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Slide 94


Slide 96


Slide 98

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Slide 102

Slide 103

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Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

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Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163








PAID SEARCH AND SEO








probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

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Slide 10

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Slide 12

Confusing

Slide 14


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Slide 19

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Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


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Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

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Slide 76

Slide 77

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Paid Search and SEO

Slide 89

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Slide 94


Slide 96


Slide 98

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Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

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Slide 159

Slide 160

Slide 161

Slide 162

Slide 163







probability

15

10

5

-20 -10 10 20 30 40 50 60


15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

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Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

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Slide 107

Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

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Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163


Week 3 4 5 6

31

6370

105


Margin Lift







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

Slide 79

Slide 80

Slide 81

Slide 82

Slide 83

Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

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Slide 108

Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

Slide 133

Slide 134

Slide 135

Slide 136

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Slide 152

Slide 153

Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163







Keywords Yes No

Likes No Yes



Geography Yes Yes

Internal URL No Yes






teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

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Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

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Slide 84

Slide 85

Slide 86

Slide 87

Paid Search and SEO

Slide 89

Slide 90


Slide 92


Slide 94


Slide 96


Slide 98

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Slide 101

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Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

Slide 124

Slide 125

Slide 126

Slide 127

Slide 128

Slide 129

Slide 130

Slide 131

Slide 132

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Slide 154

Slide 155

Slide 156

Slide 157

Slide 158

Slide 159

Slide 160

Slide 161

Slide 162

Slide 163



teedubya



teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Confusing

Slide 14


Slide 16

Slide 17


Slide 19

Slide 20

Slide 21


Slide 23

Slide 24

Slide 25

Content

Slide 27

Slide 28

Slide 29

Slide 30

Slide 31

Content Creation

Slide 33

Slide 34

Slide 35

Slide 36


Slide 38

Slide 39

Content Curation

Slide 41

Slide 42

Slide 43


Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51


Slide 53

Slide 54

Slide 55

Slide 56

Ways to Promote

Slide 58


Slide 60

Slide 61

Slide 62

Slide 63

Slide 64

Influencer Outreach

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

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Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

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Slide 84

Slide 85

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Paid Search and SEO

Slide 89

Slide 90


Slide 92


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Slide 98

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Slide 101

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Slide 109

Slide 110

Slide 111


Slide 113

Slide 114

Slide 115

Slide 116

Slide 117

Slide 118

Slide 119

Slide 120

Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

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teedubya



$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






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Influencer Outreach

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Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

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$240 billion






$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






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Ways to Promote

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Influencer Outreach

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Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

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$240 billion



Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






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Influencer Outreach

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Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

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Advanced Targeting


Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






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Influencer Outreach

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Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

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Advanced Targeting





Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






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Content Curation

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Ways to Promote

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Influencer Outreach

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Instagram Ads (2)

Instagram Ads (3)

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Workforce Targeting





$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






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Content Creation

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Content Curation

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Ways to Promote

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Influencer Outreach

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Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

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$240 billion










Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






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Content

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Content Creation

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Content Curation

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Ways to Promote

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Influencer Outreach

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Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

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Lead Ads





Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






Slide 2

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Content

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Content Creation

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Content Curation

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Ways to Promote

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Influencer Outreach

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Instagram Ads

Instagram Ads (2)

Instagram Ads (3)

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Instagram Ads


Instagram Ads


Instagram Ads





Wal-Mart


Wal-Mart Inception

teedubya



Starbucks Inception


Native Adverti$$$ng










Twitter Advertising








Promoted Accounts





Promoted Trends






Promoted Tweets


Geo


geographic location


Search



Ensure relevancy

Followers



Interest


interests

Resonate with users

Mobile



Look-a-likes



Gender


Ensure Interest

relevancy







YouTube Ads

















Hero Image


Women Engineers


Culture

>



teedubya







And Growinghellip




teedubya






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Wal-Mart Inception

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Instagram Ads (2)

Instagram Ads (3)

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Instagram Ads (2)

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Instagram Ads (2)

Instagram Ads (3)

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Confusing

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Content

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Content Creation

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Ways to Promote

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Influencer Outreach

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Confusing

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Content

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Content Creation

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Content Curation

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Ways to Promote

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Influencer Outreach

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Instagram Ads

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emflConf 2016 - Travis Wright Closing Keynote

Presentations & Public Speaking

Transcript of emflConf 2016 - Travis Wright Closing Keynote