Email Marketing:Your Secret Weapon

HELLO!Jasmine HolmesSmall Business Development and Marketing Expert

LET’S REVIEW

1. Set Goals2. Know Your Audience3. Survey Competition4. Fine Tune Messages5. Understand Metrics6. Engage7. Track and Adjust

Small Business Marketing Mix

Real World Digital

Community Email

Social Media

Local SEONetworking

Know Your Audience

Survey Competition

Fine Tune Messages

Two Answers:�What Problem Do You Solve?�Why Are You Uniquely Qualified to Solve It?

Are You a 5 Star Brand?

Elements of a Winning Website

Does It:�Load Quickly on a Variety of Devices?�Build Trust?�Deliver a Enjoyable User Experience?�Make It Easy to do Business with You?

Complete Profiles are 40x More Likely to Get Noticed

SOURCE: https://www.leisurejobs.com/staticpages/18285/the-ultimate-linkedin-cheat-sheet/

Engage!

Engage…(on LinkedIn)

The Missing Piece

I LOVE EMAIL MARKETING…

Why EmailMarketing

�Best Return on Your Investment�It’s Easy!�You Already Have a List

Tips for Building a List

�Leverage Relationships�Ask, Don’t Assume�Make It Easy:

�Website�Social Media�Direct Email

Start Here!

Tips forSuccess

�Be Mobile Friendly�Personalize�Make It Interactive�Welcome New Subscribers

Tools That Don’t Break the Bank

�MailchimpFree Up to 2000 Subscribers�ZohoContact Manager or CRM�ActiveCampaign

Simplicity = Success

TRACK AND ADJUST

Metrics That Matter

�Email Engagement�Open Rate – What’s Good?� Clicks and Shares

�Website Visitors and More Importantly Engagement�Social Media Engagement

Engagement = New Clients and More Revenue

Leads

Clients

Take Action!1. Challenges and Your

Unique Value2. Google Brand Search3. LinkedIn and Engage4. Monthly Email

Newsletter

BRAND

Local

Website

Social

Email

QUESTIONS?910west.comjasmine@910west.com480.219.9069