3 The Social Media Hat; Hubspot; Sprout Social

• 70% of users expect a real-time response from brands (…and 53% want a response in less than an hour!)

• 96% of America’s top retailers have Twitter handles

• 47% of Twitter users follow brands to learn more about product updates

• 58% of consumers engage with Facebook ads once per week

• 55% of consumers use Facebook to share news about online purchases

• 85% of Millenials follow brands on Twitter for discounts or coupons (41% on Pinterest and 66% on Facebook)

4

Source: PewResearch, Sprout Social

• The average American spends 40 minutes per day on Facebook

• 581 Million Facebook Users are mobile only

• 49% of consumers like a page to support a brand; 41% like a page to receive updates on a regular basis

• Facebook drives 25% of all social referral traffic

• In the United States, 71% of adults online have Facebook accounts (58% of the general population)

A

B

C

D

E

A

B

5

Source: Twitter

• 85% of Twitter users feel more connected to a small to medium sized businesses (SMB) after they begin following them

• 72% of followers are more likely to make a purchase

• The average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow.

• 70% of SMB followers retweet because they like SMB’s content

• 81% of people who follow an SMB are more likely to take an action after seeing something on Twitter than any other marketing channel -- including visiting their website, getting an email, and getting direct mail.

A

B

C

D

E

6

Source: TechCrunch, 11/13/13; SproutSocial Social Media Deomgraphics

“A Pin On Pinterest Is Worth

25% More In Sales Than Last

Year” - TechCrunch

7 Source(s): L2 Intelligence Report, 2/10/14;; Digital Marketing

Ramblings (DMR), 2016

• 65% of world top brands are on Instagram

• 13% of all Internet users use Instagram • Instagram receives 3.5 billion likes per day.

• More than 90% of Instagram users are younger than 35

• 20% of all US adult women online use Instagram (compared to 15% of

men)

A

B

C

D

E

• YouTube:

• 1 Billion unique visitors monthly

• 85% of online adults consider themselves regular YouTube

visitors

• The average viewing session is 40 minutes

• Vine (Twitter)

• 200 million users to date

• A mobile-first platform: Vine is the best fit for brands targeting

Millenial consumers (71% of Vine users)

• Brand vines are 400% more likely to be shared than other forms

of video content

• Facebook Video (NEW)

• 100 Million hours of daily video watch time

• 4 Billion daily views

• Videos have a 135% greater organic reach compared to photos

Source(s): Slate Gazette, 3/11/14; Social Media Today, 2/20/14

A

B

C

Source: DMR 2016

Source: Coca Cola Facebook Page 9/19/12, Pepsi NEXT Twitter Account 2/14/13, GigaOm Research 12/11/13

Utilize Facebook Insights so you can make informed decisions 1

Target the right audience on each post based on gender, relationship status, age, location, etc…

2

Incorporate videos into your posts (boost your organic reach!)

3

Facebook content needs to be familiar, timely or novel if you want it to be shared 4

Run a Facebook Contest with a specific goal in mind (eg. Sweepstakes Collect emails/leads, Photo Contest Grow brand awareness, Vote Contest Engagement)

5

Create a series of ads aimed at the same goal. Create an ad sequence that tells a story. (eg. If you were targeting users with similar interests: Ad #1 : Brand awareness, Ad #2 : Key benefit of your product, Ad #3 : An ask to start free trial.

6

Source: Mari Smith & Buzzmo, Hubspot, Business2Community, Wishpond

Direct Messages get a 300% higher click rate than outbound emails. Make your DMs personal so they aren’t immediately deleted

1

Use a link shortening tool to track URL traffic; when you include a URL, put it in the middle of a post

2

Use only 1 or 2 relevant hashtags 3

Look & Listen for existing conversations to join 4

Talk to your influencers! Make it feel personal 5

Use Tweetdeck to manage multiple accounts 6

Use high quality images/links to increase sharing 7 Source: Mainstreet Host blog

Pin at least 5 time each day 1

Use rich pins [article, product, recipe, movie or place pins] for your website or blog

2

Create “Pin it for later” links 3

Write keyword rich descriptions for your board 4

Make your website Pinterest friendly by using the follow and Pin it widgets. Embed your boards in blog post and other content.

5

Build your community 6

Source: TechCrunch, 11/13/13; GigaOm, 11/20/13; Business Insider, 8/27/2013, New York Magazine/Daily

Intelligencer 10/24/2013; SocialFresh; Buffer

Follow the top trends 1

Engage your community (eg. Like their photos, comment and listen) 2

Take advantage of hashtags 3

Post quality content 4

Post authentic content 5

Run engaging contests/Reward your followers 6

Highlight user-generated content 7 Source: Business2Community; Search Engine Journal

• Your image should be visually appealing. • Use a high quality image • Bright lighting highlights your product

1

Respond to comments and answer questions 2

• Grab your reader’s attention! • Don’t be afraid to ask direct questions • Use relevant hashtags so your content can go

viral • Craft a call-to-action

3

*Based on averages, Source(s): Social Media Today; SproutSocial; RockHouse Partners

Posts that tag a location

see a

79%*

increase in engagement

Posts that mention other

users see a

56%*

increase in engagement

Posts with hashtags see

12.6%*

higher engagement

SocialPilot allows to schedule your social posts in advance. You can pin anything across the web, upload your own images, create different daily schedules and customize them

A

Easily post your favorite images from any website and add them to your publishing schedule with the Buffer browser extension. Buffer also gives you access to performance metrics associated with your social posts

B

Tailwind is a Pinterest & Instagram management tool with analytics options. You can schedule pins, monitor your boards, analyze industry trends and measure results.

C

Sources: Business2Community

Anthony joined AJR Ventures after spending

three years at Bottlenotes, Inc. as Senior

Operations Manager and ultimately Director of

Operations. At Bottlenotes, Anthony was

responsible for audience development and

digital strategy as well as managing

Bottlenotes’ three digital publications: The

Daily Sip (400,000+ subscribers), Weekly Pint

(70,000+ subscribers) and The Proof (100,000+

subscribers). He earned a BA in economics

from Yale University in 2012.

Anthony also serves on the San Francisco Bay

Area advisory board of Spark Program.

Alyssa currently serves as the Managing

Partner of AJR Ventures, a firm providing

strategic advisory services to companies

ranging from start-ups to Fortune 500's in the

technology, beverage and/or luxury goods

categories.

In 2014, Alyssa Rapp joined the ranks as a

lecturer in management at Stanford’s Graduate

School of Business, annually teaching a course

on the Global Dynamics of the Wine Industry.

Previously, Alyssa served as the founder &

CEO of Bottlenotes, Inc., the leading

interactive media company in the U.S. wine

industry.