Social Media Secret Weapon
15
Social Media Secret Weapon: Your Employees Presentation to Northern Virginia Technology Council: Social Media Committee Tuesday, July 26 2011 By Ronan Keane Tuesday, July 26, 2011
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How to build a social media team at a large company.
Transcript of Social Media Secret Weapon
Social Media Secret Weapon:Your Employees
Presentation to Northern Virginia Technology Council: Social Media Committee
Tuesday, July 26 2011
By Ronan Keane
Tuesday, July 26, 2011
Social Media Secret Weapon: Your Employees
Why a Social Media Team?• 2 people are better than 1• Create brand ambassadors• Promote SMEs (subject matter experts)• People are talking and want answers• Customer service• Recruiting• Market research
Tuesday, July 26, 2011
Social Media Secret Weapon: Your Employees
“Social what?!”
Tuesday, July 26, 2011
Social Media Secret Weapon: Your Employees
At the Outset• You need a social media manager• Identify goals and objectives• Start with Marketing and create a plan
Then talk to...• HR• IT• Legal• Customer Care
Tuesday, July 26, 2011
Social Media Secret Weapon: Your Employees
What’s Your Policy?• Write a company social media policy• Involve Legal and HR• Make everyone aware of it
Tuesday, July 26, 2011
Social Media Secret Weapon: Your Employees
Senior decision maker buy-in✓ Marketing/PR/Communications✓ IT✓ Legal✓ HR✓ Customer Service✓ Product✓ Sales
Tuesday, July 26, 2011
Social Media Secret Weapon: Your Employees
Start building Your SM Team• Executive sponsorship• Frequent internal communications• “How do I sign up?”• Committees• Yammer/Chatter• Have lunch - talk to people!
Tuesday, July 26, 2011
Social Media Secret Weapon: Your Employees
Ideal Member✓ Knowledgeable✓ Enthusiastic✓ Believes in the brand✓ Well networked✓ Business know-how✓ Subject matter expert✓ Good work ethic
Tuesday, July 26, 2011
Social Media Secret Weapon: Your Employees
SM Team Profile1. Listening Analysts2. Content Creators3. Conversation Agents4. Team Leads
Tuesday, July 26, 2011
Social Media Secret Weapon: Your Employees
Social Media TrainingTrain your team to...• Write a blog post• Post updates to social networking sites• SEO’ify content• How to engage people in communities• How to measure their marketing
Tuesday, July 26, 2011
Social Media Secret Weapon: Your Employees
Content Matters
Tuesday, July 26, 2011
Social Media Secret Weapon: Your Employees
Social Media Engagement
• Let your team talk freely• NO SPAM
Tuesday, July 26, 2011
Social Media Secret Weapon: Your Employees
How Will You Measure?
• Klout.com• Google UTMs• Mentions
Tuesday, July 26, 2011
Social Media Secret Weapon: Your Employees
Reward Your Top Performers
• Quarterly winner• Cash winners
Tuesday, July 26, 2011
Social Media Secret Weapon: Your Employees
About Ronan Keanewww.RonanKeaneOnline.comLinkedIn.com/in/ronankeane1
@ronankeaneFacebook.com/RonanKeaneOnline
Slideshare.net/ronankeanegplus.to/ronankeane
Tuesday, July 26, 2011
