Email Marketing: Your Secret Weapon - Amazon S3 · 2018-10-25 · Your Secret Weapon. HELLO!...
28
Email Marketing: Your Secret Weapon
Transcript of Email Marketing: Your Secret Weapon - Amazon S3 · 2018-10-25 · Your Secret Weapon. HELLO!...
Email Marketing:Your Secret Weapon
HELLO!Jasmine HolmesSmall Business Development and Marketing Expert
LET’S REVIEW
1. Set Goals2. Know Your Audience3. Survey Competition4. Fine Tune Messages5. Understand Metrics6. Engage7. Track and Adjust
Small Business Marketing Mix
Real World Digital
Community Email
Social Media
Local SEONetworking
Know Your Audience
Survey Competition
Fine Tune Messages
Two Answers:�What Problem Do You Solve?�Why Are You Uniquely Qualified to Solve It?
Are You a 5 Star Brand?
Elements of a Winning Website
Does It:�Load Quickly on a Variety of Devices?�Build Trust?�Deliver a Enjoyable User Experience?�Make It Easy to do Business with You?
Complete Profiles are 40x More Likely to Get Noticed
SOURCE: https://www.leisurejobs.com/staticpages/18285/the-ultimate-linkedin-cheat-sheet/
Engage!
Engage…(on LinkedIn)
The Missing Piece
I LOVE EMAIL MARKETING…
Why EmailMarketing
�Best Return on Your Investment�It’s Easy!�You Already Have a List
Tips for Building a List
�Leverage Relationships�Ask, Don’t Assume�Make It Easy:
�Website�Social Media�Direct Email
Start Here!
Tips forSuccess
�Be Mobile Friendly�Personalize�Make It Interactive�Welcome New Subscribers
Tools That Don’t Break the Bank
�MailchimpFree Up to 2000 Subscribers�ZohoContact Manager or CRM�ActiveCampaign
Simplicity = Success
TRACK AND ADJUST
Metrics That Matter
�Email Engagement�Open Rate – What’s Good?� Clicks and Shares
�Website Visitors and More Importantly Engagement�Social Media Engagement
Engagement = New Clients and More Revenue
Leads
Clients
Take Action!1. Challenges and Your
Unique Value2. Google Brand Search3. LinkedIn and Engage4. Monthly Email
Newsletter
BRAND
Local
Website
Social
