Post on 20-Jun-2020
Effective Community Based Employment Strategies
Macey Chovaz, MA, CRC, CESP, CWIC
National APSEDirector of Programsmacey@apse.org301-279-0060 (office)517-896-8076 (cell)
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Overview • Job Development Techniques
• Role of Social Media
• Job Coaching Techniques
• Q+A Discussion
• Employment Support Professional
• Staff
• Client vs Job Seeker vs candidate vs?
• Benefits Counselor
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Effective Community Based Employment Strategies: Job Development
• Some of the strategies & techniques we will discuss today include:The Network
Person Centered Planning
Internships
Creative Conversations
Getting to know your job seekers
Employer relationships
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Effective Community Based Employment Strategies: Job Development
• Job Development is an artNot cookie cutter
Take Self out of the equation
Be the facilitator not the expert
• ExpectationsHire because of skills and abilities
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Effective Community Based Employment Strategies: Job Development • Discovering your client’s network
Need to build trust with candidate and their family
Meet in the home or at a place in the
community where they feel comfortable
Explain why and how you will use their networks
and contacts and keep them informed and updated
It might be appropriate for candidate and/or family to
make the initial contact: coach them on how to do so
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• Discovering your client’s network: Networking (documentation) tool
This is a helpful visual for some people. It’s a good idea to review this when you first start working with someone and again periodically as you foster a relationship.
Leave with the job seeker and/or family
Tool should include:
Friends, relatives, friends of parents/relatives, neighbors, former employer and/or co-workers, (former) teachers, individuals from social /interest groups (library, church, volunteer, etc) businesses the client patronizes,
Effective Community Based Employment Strategies: Job Development
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Effective Community Based Employment Strategies: Job Development • Activity in the community
• Ask the candidate to bring you with them into their community!
• Use the ideas generated on the networking sheet to help guide where to go at first
• Advantages of Approach:
Businesses already know the individual
Modeling
Business Education
Demonstrates progress and activity
Learn more about candidates skills and abilities
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Effective Community Based Employment Strategies: Job Development • Person-Centered Planning
In-home and community meetings to identify stakeholders and networks
One way to bring the network together
Meeting to identify goals and action steps
Literally person centered
Exploratory (biographical)
Action-oriented (future planning)
Pragmatic and Creative
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Effective Community Based Employment Strategies: Job Development • Internship
Universal term and experience
Test Drive
• Important to define
Hours/days/tasks
• Set expectations
Roles of intern, supervisor, co-worker
• Agreement, Identifying intern, Job Analysis and Site Assessment, Intern criteria/job descriptions, evaluations/letters of reference & recommendation
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Effective Community Based Employment Strategies: Job Development • Creative Conversations: [Leveraging] Employer Relationships
Employer to Employer JD: #1 JD tool
Employers you already have a successful relationship with can be your most powerful and influential networkers!
Maintain Communication: So simple, yet it often falls through the cracks
Database, constant contact, calls, etc.
Providing an award/acknowledgement, press releases
Presenting at all staff meetings & getting introduction to other locations
Assist with planning their community activity: take them to JD with you!
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Effective Community Based Employment Strategies: Job Development • World Café Conversations
http://www.theworldcafe.com/
• Networking Opportunities
• Gathering groups together to discuss specific and pointed questions that lead to action by participants
• Design Principles: Set the Context
Create hospitable Space
Explore Questions that Matter
Encourage participation from ALL
Connect Diverse Perspectives
Listen for Patterns and Insights
Share Collective Discoveries
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Effective Community Based Employment Strategies: Job Development • Community Conversations: Unique and under utilized job
development tool
• Inviting employers who you have a successful partnership/relationship with and those employers who you would like to connect with
• In between questions/discussion: employees with disabilities and their manager present
• Focus conversations on employers
Allows for more natural flow of ideas, i.e., business to business
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Your
networkCandidate’s
network
Successful
placement
Exploration
Business
MatchMaintain
relationship
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Effective Community Based Employment StrategiesSocial Media
What is it?
Regular media: one way street, you are being talked at
Social media: gives people the opportunity to interact; it becomes a two way street
89% of 18-29 year olds use social media
What does this mean for businesses? For the future?
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Effective Community Based Employment StrategiesSocial Media: So what?
• Need to become active or increase activity on social media within your employment service organization
• Your clients on it, your teams/staff are on it, your business partners (and future business partners are on it!)
• Cost: time, but great return on investment
• Timely
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Effective Community Based Employment Strategies
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Effective Community Based Employment StrategiesHow can your employment service organization use Facebook?
• Pictures and videos often perform the best
Success Stories
• Hashtag #
Often viewed as something you would use on Twitter only
• Events
Facebook events: allows you to invite, rsvp, post updates, make “open” or “private”, etc
Company Announcements
Highlighting business partners
Shop <insert company here>’s big sale today! <insert company here> is a leader in hiring diversity #Employmentfirst
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Effective Community Based Employment StrategiesHow can your employment service organization use Facebook?
• You can give administrative access to multiple people(post, share, etc)
• Schedule Feature
• Ideas:
Post, share, comment: 1/day
Like current and future business partners
Tag businesses you are mentioning in your post (@Boston Store)
Share from partner businesses/organizations
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Effective Community Based Employment StrategiesHow can your employment service organization use Twitter?
Hashtag #
Your company can use hashtags that are already established (ie: #employmentfirst)
Your company can make your own hashtag #VTAPSE2015
Tagging (@)-you do not need to follow a company/individual to tag them in a tweet
Tag Tag Tag! Important to tag people and businesses
Success stories, sharing pictures, videos
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Effective Community Based Employment StrategiesHow can your employment service organization use Twitter? (continued)
Links to stories
Favorite, retweet, share
Search for specific hashtags, then follow
Highlighting business partnerships and outreach to new businesses
Change your trends in your newsfeed
Businesses:
Specials, hiring needs (often smaller), events
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Effective Community Based Employment StrategiesHow can your employment service organization use LinkedIn?
• Focused more on business overall
• Top 5
• Engage in conversations
• A GREAT job development tool (individual and company page) Job search
Connections (see how and who, you might know someone)
Post/share employment articles
Be seen as the resource
Join interest groups
Look at who has viewed certain business pages and profiles
Don’t be afraid to connect with someone who you might know as a 2nd or 3rd connection
Post/share your company articles/newsletters
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Effective Community Based Employment StrategiesHootsuite
• Tool that will allow you to schedule your Twitter and Facebook posts
• Not LinkedIn
• Free
• Saves time!
You can still post directly onto your Twitter and Facebook even if you have posts pending
• Some evidence that Facebook posts do not perform as well when posting through hootsuite
• https://hootsuite.com/login
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Who to follow & When to post• Have at least, a rough outline/calendar: Twitter/Facebook:
Monday: client success story, Tuesday: business highlight, Wednesday: share a business partner story/highlight, Thursday: employment fact, Friday: comment on a post
• LinkedIn: focus on employers
• Set your google alerts: Disability Employment, Employment First, Employment Policy (state international)
• Do you or your staff attend after hours, chamber meetings, networking events etc? Take pictures, do a post, thank the host (company), tag, tag, tag
• Follow National Disability organizations: APSE, NOD, ASAN, etc Participate and interact with them over social media
• Use the social share link on your company newsletter and partners newsletters
• Post at different times day/week and view weekly and monthly report-what performs best? When?
• http://www.theurldr.com/about-us/ M. C
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Effective Community Based Employment Strategies: Job Coaching & Support• Systematic Instruction
Marc Gold
Way to systematically explain where and how coach should be positioned
Way to systematically explain how to use least intrusive communication methods first
Ultimately: It’s the Way to systematically explain that a job coach should only be supporting employees with disabilities as much as the individual needs it: no more and no less!
• Career Advancement
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Effective Community Based Employment Strategies: Job Coaching & Support• Systematic Instruction: The Natural Way
• Opposing forces of Workplace Supports:
Features of Naturalness Features of Employee needs
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Adopted from
Marc Gold
Effective Community Based Employment Strategies: Job Coaching & SupportFinding the balance between the forces
• Done through Systematic Instruction
• This strategy suggests that all training decisions be referenced in relation to the natural features of each work place: the natural ways, natural means and natural people which comprise the culture of the setting
• Site Assessment and Job Analysis
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Adopted from
Marc Gold
Effective Community Based Employment Strategies: Job Coaching & Support• Natural Way
Methods of performance for targeted job tasks, step-by-step procedures, the culture of workplace, the manner in which workers interact, the managerial style of the setting, etc.
• Natural Means
Requires Employment Consultants to examine the natural means used by employers to communicate the natural ways desired for employee performance and behavior: Concentrates primarily on the teaching strategies
• Natural People
• Identify and enlist the natural people who typically support new employees to perform their jobs.
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Adopted from
Marc Gold
Effective Community Based Employment Strategies: Job Coaching & Support• Decision Time: Are the Natural Ways, Means and People
working?
Yes: then are you are really needed for this task? Probably not!
Move onto the next task and/or you do not need to be there!
NO: Then start by substituting for the natural people, means and ways
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Adopted from
Marc Gold
Effective Community Based Employment Strategies: Job Coaching & SupportWhen the Natural Ways, Means and People aren’t working:
Natural People:
Support the natural person first-don’t just step in to support employee with disability
Natural Means:
Most often: breaking steps down into smaller pieces
Employers most often have hodgepodge of techniques-try another way!
Natural Ways:
Need to adopt or modify
Picture list
Least Intrusive first-don’t just step in! Need to blend in, do not do-teach!
Demonstration vs Using Verbal instructions vs Hand over Hand
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Adopted from
Marc Gold
1. Determine Natural Ways
2. Determine Natural Means
3. Identify Natural People
4. Facilitate Successful Performance
Yes? Proceed to new task(s)
No?
5. Support/Substitute for
Natural People
6. Suggest more effective
Natural Means
No?
No?
7. Adapt/Modify
Natural Ways
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Adopted from
Marc Gold
Effective Community Based Employment Strategies: Job Coaching & Support• Career Advancement
Job Support does not end when the employee is working independently-be aware and encourage career advancement!
Checking in with employer/spot checks to ensure that Performance is still satisfactory Adding tasks Might need to facilitate career change or
return to job search Always look for additional tasks and/or
advancement even when still providing support
Need to ensure that you are supporting a valued employee
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So WHAT? • Increase job seeker’s visibility in the community
• Maintain good business relationships
• Internships
• Most natural way=the best way (obtaining & maintaining a job & career)
• Employment Consultants, staff, candidates/clients/job seekers, benefits counseling
• Approach the services you provide:
Facilitate job seekers obtain their own employment opportunities
Facilitate employees with disabilities maintain employment by supporting the “natural way on the job so that you are supporting the least amount of support possible
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Contact Information
Macey Chovaz, MA CRC CESP CWIC517-896-8076 (cell)
301-279-0060 (office) macey@apse.orgwww.apse.org
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