Welcome to HootSuiteBuilding a Bottoms-Up Social Strategy For Top Line Growth

With your guide

Jennifer YorkeHootSuite Account Managerjennifer.yorke@hootsuite.com@jenniferyorke

Agenda

1. Social today2. The framework3. Let’s start something great!4. A quick recap

“Conversations among the members of your marketplace happen whether you like it or not.”

– Seth Godin

People are social

37Minutes is the duration of an

average Facebook session

70% of the internet population use social networks

79% of consumers have

passed on a negative experience

through social media

http://www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/12-social-media-stats-that-rock.jsp/

Business is social

65% of the world’s top

companies have an active Twitter profile

58% of Fortune 500

companies have an active corporate

Facebook account

http://thesocialskinny.com/99-new-social-media-stats-for-2012/

91% experienced social

marketers see improved website

traffic due to social media campaigns

How Companies use Social Media

Note: *primarily Fortune 500 Source: Booz & Company and Buddy media, “Campaigns to Capabilities: Social Media & Marketing, “ Oct 4, 2011

Why do people follow brands?Reasons US Social Network Users* “Like”/Follow Brands on Social Networks, by Product Category – April 2011

% of respondents

*access at least one social network regularly Source: ROI Research Inc., “S-Net: A Study in Social Media Usage & Behavior” Sponsored by Performics, Aug 2011

How can social be used?

Customer experience advocacy

Building and managing relationships

Supporting your customers

Direct sales channelIntegrated platforms

Source: Jacob Morgan, Chess Media Group

The Framework

Collaborate

Evaluate

Measure

Engage

Let’s Go!

Step 1: Evaluate

Integrate social into existing organizational and departmental goals

Step 2: Engage to Build Community

Empower your Social Team to contribute to the conversation and define engagement

Step 3: Collaborate

Encourage your Social Teams to distribute new learning both within the Team and your organization as a whole

Step 4: Measure your Social ROI

Build the capacity for measurement into every social action possible

RecapClose business and retain more customers

• People and businesses are going to continue to get more social

• Incorporate social into existing structures• The framework: Evaluate, Engage, Collaborate, and

Measure

Thank You!Jennifer Yorke@jenniferyorkejennifer.yorke@hootsuite.com