Easy Shop: A New Way To Shop

Madison Derian-Toth, Kristal Frazzini, Austin Gough, Stephen Hoynacki, Zack McArdle, Marissa Woodliff

Introduction to Product: What is Easy Shop?

RFID Tags to locate products throughout the store.Map Shopping route Free and Pro version of App

Need Motivation• Reduce excessive time spent in

stores

• Reduce overspending

• Notifications for current coupons and sales

• 44% of consumers shop at supercenters

• Save money

• Save time

• Simple and easy to use

Consumers’ Responses

Most people do not like to spend a lot of time grocery shopping54 percent of Use Shopping lists77 percent of Use Apps88 percent Use Apps/Shopping lists

Target Market

• 25-40 Yr old Women and Men • Live in rural areas • Costco members and own smartphone or tablet • Around the age 26-27, start a family • April 1st 2015, 64% of americans own a smartphone • 72 million costco members and $103 billion sales per year

Reason for Target market

• Costco has an established customer base • Most women start to have kids between ages 25-40 • More efficient and less costly way to shop • Drive customers in and out creating a less crowded atmosphere • Many families have a steady income around the age 25-40• Save money by eliminating impulse buying

Target Market Strategy

• Concentrated market strategy-focusing on costco members 25-40• Shop regularly• Technology driven • Our app is segmented towards Costco alone

Situational Analysis

Our most important research objectives...

- Technological Environment- Competitive Environment

Decision Making Analysis

How will Consumers search for info?• Website• Coupon Book• Employees• QR Code on Receipts• Public Relations Stories

Perceived Risks• Money• Hackers• Downloads

Levels of Involvement • High for Shoppers of Costco• Low for Shoppers of Other Stores

How will we manage cognitive Dissonance? • Sending Out Notifications• Ads• Word of Mouth

Marketing Mix: Product Positioning

• Costco Members

• New way to use RFID tags

• In store navigations

Marketing Mix: Pricing Strategy

• Free basic app with ads

• 99 cents a month pro app without ads

Marketing Mix: Promotional Strategy

Promotional Tools:

1. Advertising- 3-5 month long in store campaign

2. Sales Promotion- coupons through purchasing certain products

3. Public Relations- press and articles with local TV and Newspapers

Marketing Mix: Distribution Strategy

Where are the main places you access Easy Shop?• Mobile Phone• Tablet

Other various places?•QR Code on Receipt or Coupon Booklet•Costco Site•Word of Mouth (Employees)