Easy Shop Presintation
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Transcript of Easy Shop Presintation
Easy Shop: A New Way To Shop
Madison Derian-Toth, Kristal Frazzini, Austin Gough, Stephen Hoynacki, Zack McArdle, Marissa Woodliff
Introduction to Product: What is Easy Shop?
RFID Tags to locate products throughout the store.Map Shopping route Free and Pro version of App
Need Motivation• Reduce excessive time spent in
stores
• Reduce overspending
• Notifications for current coupons and sales
• 44% of consumers shop at supercenters
• Save money
• Save time
• Simple and easy to use
Consumers’ Responses
Most people do not like to spend a lot of time grocery shopping54 percent of Use Shopping lists77 percent of Use Apps88 percent Use Apps/Shopping lists
Target Market
• 25-40 Yr old Women and Men • Live in rural areas • Costco members and own smartphone or tablet • Around the age 26-27, start a family • April 1st 2015, 64% of americans own a smartphone • 72 million costco members and $103 billion sales per year
Reason for Target market
• Costco has an established customer base • Most women start to have kids between ages 25-40 • More efficient and less costly way to shop • Drive customers in and out creating a less crowded atmosphere • Many families have a steady income around the age 25-40• Save money by eliminating impulse buying
Target Market Strategy
• Concentrated market strategy-focusing on costco members 25-40• Shop regularly• Technology driven • Our app is segmented towards Costco alone
Situational Analysis
Our most important research objectives...
- Technological Environment- Competitive Environment
Decision Making Analysis
How will Consumers search for info?• Website• Coupon Book• Employees• QR Code on Receipts• Public Relations Stories
Perceived Risks• Money• Hackers• Downloads
Levels of Involvement • High for Shoppers of Costco• Low for Shoppers of Other Stores
How will we manage cognitive Dissonance? • Sending Out Notifications• Ads• Word of Mouth
Marketing Mix: Product Positioning
• Costco Members
• New way to use RFID tags
• In store navigations
Marketing Mix: Pricing Strategy
• Free basic app with ads
• 99 cents a month pro app without ads
Marketing Mix: Promotional Strategy
Promotional Tools:
1. Advertising- 3-5 month long in store campaign
2. Sales Promotion- coupons through purchasing certain products
3. Public Relations- press and articles with local TV and Newspapers
Marketing Mix: Distribution Strategy
Where are the main places you access Easy Shop?• Mobile Phone• Tablet
Other various places?•QR Code on Receipt or Coupon Booklet•Costco Site•Word of Mouth (Employees)