DOVETAIL SERVICES Aditus presentation

Post on 15-Aug-2015

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Transcript of DOVETAIL SERVICES Aditus presentation

Kyle Smith – Managing Director

Established in 1993

3 for £1 DD

Model

Fixed Rate CPA Sales Gen

Inbound Free

Issues

Newspaper Subs

Located in the Heart of the City of London

Employing State of the Art Technology

The Aditus Publishing Client Base

Internal Data Limitations for

Clients

What to do?

The Risks of External Data Purchase

Is this the Correct Audience?

The Aditus Sales Generation Programme

How Aditus Acquires Highly Targeted Leads

A Controlled Test Period

Ongoing Campaign Optimisation

Telephone Surveys

Online Surveys

Email

Contact Rate

Return on Investment

Conversion Rate

Sales

All Activity Run at a Fixed CPA!

1.2 Million Leads

750,000Contacts

150,000 new

Subscribers