DOVETAIL SERVICES Aditus presentation

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Kyle Smith – Managing Director

Transcript of DOVETAIL SERVICES Aditus presentation

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Kyle Smith – Managing Director

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Established in 1993

3 for £1 DD

Model

Fixed Rate CPA Sales Gen

Inbound Free

Issues

Newspaper Subs

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Located in the Heart of the City of London

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Employing State of the Art Technology

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The Aditus Publishing Client Base

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Internal Data Limitations for

Clients

What to do?

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The Risks of External Data Purchase

Is this the Correct Audience?

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The Aditus Sales Generation Programme

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How Aditus Acquires Highly Targeted Leads

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A Controlled Test Period

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Ongoing Campaign Optimisation

Telephone Surveys

Online Surveys

Email

Contact Rate

Return on Investment

Conversion Rate

Sales

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All Activity Run at a Fixed CPA!

1.2 Million Leads

750,000Contacts

150,000 new

Subscribers