It’s no longer the poor relation to ad sales and the unloved marketing resource

The subs sell has changed

PWC annual publishing trends report 2015

Sources:

PPA Publishing Future 2013: B2B Analysis

2013 2014 20150%

10%

20%

30%

40%

50%

60%

70%

40%

22%

8%

31%

61%

55%

3%

17%

37% PrintDigitalPaid for content websites

UK B2B Publishing Landscape

Subscription Sales Executive

Advertising Sales Executive

2015 average annual salary

*Comparing a total of 204 London job vacancies (Jan – June 15) requiring min 18 months experience

£29,000 plus £6,000 OTE

£23,000 plus £3,000 OTE

Sources:

THIS IS NOT US

Smart Data NOT Big Data

User consumption Analytics

Smart Data NOT Big Data

Data mapping Personalised calling campaign

15,674 initial records (Big Data)

182 records (Smart Data)

176 sales (1 year subscription)

£20,416 revenue generated