Post on 07-Apr-2018
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BHILAI BUSINESS SCHOOLBHILAI BUSINESS SCHOOL
PRESENTATIONPRESENTATION
ONONDABUR WITH A NEW IMAGEDABUR WITH A NEW IMAGE
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IntroductionIntroduction
Birth: 1884 as a small pharmacy company in CalcuttaFounder: Dr. S.K. BurmanHead Quarters: Ghaziabad, U.P.Vision: Dedicated to health and wellbeing of every householdDabur India Limited (DIL) is the third largest FMCG Company
Operating in India with a turnover of more than Rs. 2,233crores.It operates under three business categories namely,Consumer Care Division (CCD)Consumer Healthcare Division (CHD) andDabur foods Limited
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Logo MatterLogo Matter
The year 2004-05 saw a wholenew brand identity of Dabur.Theold Banyan tree was replaced with a new, fresh Banyan tree.
Trunk Exultation
Branch GrowthRoot StabilityLeaves AbundanceColour EnergyOverall HarmonyMessage Spiritual touch
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SWOT AnalysisSWOT Analysis
StrenghtsStrenghts
Extensive customer base.High quality products.Strong media and advertising management.
Innovation.
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WeaknessWeakness
Inadequate trained manpower.Lack of staff experience.Problems with stock.
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OppurtunitiesOppurtunities
Oppurtunity to improve quality,standards.Potential for clinical research.Highly skilled staff.
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ThreatsThreatsNew products/services from rival firms.Rising demand of ayurvedic products of prospectivecompetitor.
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Graphical PresentationGraphical Presentation
0
5000
10000
15000
20000
25000
30000
12356
28341
23963
2080317565
14170
Rs Mn SALES
FY04 FY05 FY06 FY07 FY08 FY09
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Range Of ProductsRange Of Products
Health careSkin CareOral CareHair Care
Foods
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Health CareHealth Care
Baby Care
Dabur Lal Tail
Dabur Baby Olive Oil
Dabur Janma Ghunti
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Health SupplementsHealth Supplements
Dabur Chyawanprash
Dabur ChyawanShakti
Dabur Glucose D
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DaburDabur FoodsFoods
Real
Real Active
Real Twist
Hommade
Lemoneez
Capsico
Honey
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DigestivesDigestives
Hajmola Mast Masala
Anardana
Hajmola
Hajmola Candy
Pudin HaraDabur Hingoli
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Hair Care OilHair Care Oil
Amla Hair Oil
Amla Lite Hair Oil
Vatika Hair Oil
Anmol Sarson Amla
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Hair Care ShampooHair Care Shampoo
Anmol Silky Black Shampoo
Vatika Henna Conditioning Shampo
Vatika Anti-Dandruff Shampoo
Anmol Natural Shine Shampoo
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Oral CareOral Care
Dabur Red GelDabur Red Toothpaste
Babool Toothpaste
Dabur Lal Dant Manjan
Dabur BinacaToothbrush
Miswak
Promise
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Skin CareSkin Care
Gulabari
Vatika Fairness Face Pack
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Household CareHousehold Care
Odonil
Odopic
Odomos
Sanifresh
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New UNew U
A new-world inspired retail brand that appeals to anew generation of Indian customers, who desirenew products and demand an engaging shoppingexperience that presents the customers into a
journey of self discovery.
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SUNDESHSUNDESH
Sundesh is a non-profit organization engaged incarrying out welfare activities with the aim ofimproving the quality of life of the people in ruralareas. Mr. Pradip Burman is the Founder
Chairman. Sundesh is majorly involved in HealthCare, Education and other socio-economicactivities.
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ThankyouThankyou