dabur Presentation

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description

All about dabur with SWOT analysis

Transcript of dabur Presentation

Page 1: dabur Presentation
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Presented By:- The InvinciblesName Roll No. Pallavi Baranwal 31A Pranab Dey 32A Prashant Mishra 33A Prerna 34A Pritam Sadhu 35A Pushpak Pandey 36A Nibedita Chakraborty 37A Ramanand Arora (DL) 38A Richa Beniwal 39A Richa Kohli (L) 40A

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Introduction Mr V. C. Burman - Chairman of DIL Mr Sunil Duggal - CEO of the company. Dabur India limited is India's leading FMCG company.

Dabur is currently the 4th largest Indian consumer goods manufacturing company (FMCG).

Leading consumer goods company in India with a turnover of Rs. 2,233.72 crores (fy07).

Products of dabur are marketed in more than 50 countries worldwide.

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Contd……. Dabur's health care range brings for

the customer a wide selection of herbal products.

Dabur Chyawanprash and Hajmola both gives revenue of Rs.100 crores each.

Dabur Chyawanprash is the leader with 65% share.

Dabur’s digestives category commands 90% of the herbal digestives market.

Hajmola itself is a market leader with 75% market share.

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HISTORY(1/4)

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HISTORY(2/4)

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HISTORY(3/4)

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HISTORY(4/4)

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MANUFACTURING

Production facilities to increase in-house production and to get maximum benefits.

The company believes in cost and quality leadership through technology.

This has allowed for much greater control on production.

It is best in class TQM TPM practices.

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RESEARCH AND DEVELOPMENT(1/2)

R&D activities are focused around two basic domains:-1.To continuously develop new products.2.To test and guarantee their efficacy.

R&D activities include research on:1.Ayurvedic and herbal products2.Organic substances3.Foods4.Cosmetics5.Oral care6.Personal care

During 2005-06, the company displayed its efficiencies in terms of high “speed to market” by successfully developing its Vatika Honey & Saffron Soap.

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RESEARCH AND DEVELOPMENT(2/2)

The company’s products regularly go through clinical research and toxicity studies which are done in collaboration with Dabur Dhanwantry Hospital in Chandigarh.

The company also promotes contract or corporate farming.

Some example of corporate farming are Ghorbotch, Brahmi, Chiraita and Pipli.

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THE MAIN AREAS OF RESEARCH

Testing and trial of products. Product development for new herbal health and personal care products.

Development of new chemical entities and formulations.

New initiatives in Phyto - Pharmaceuticals.

Developing new products and improvements in foods.

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SUPPLY CHAIN The supply chain function at dabur comprises of production planning, dispatch, ware housing and transportation.

Front end of the supply chain ends at the clearing forwarding agent (CFA) or the stockist.

Project Garuda set up by dabur lays down a set of measurable parameters to test the health of the supply chain.

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Range of personal care and health care products viz. hair care, oral care, skin care, baby care, healthsupplements and digestives

Range of health care products comprisingAyurvedic medicines OTC Ayurvedic product

Dabur’s international business based in Dubai ; Having operations in Middle East, Asia, Africa, Australia, UK , USand Canada

Dabur Foods Ltd, a 100% subsidiary comprising Real Fruit Juices,Hommade cooking pastes & Lemoneez

CONSUMER CAREDIVISION

CONSUMERHEALTHDIVISION

INTERNATIONAL

BUSINESSDIVISION

FOODS

Dabur India Ltd. : Business Divisions

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Business Division

10%6%

6%1%

77%

IB DIVISIONCHDFoodsMisc.customer care division

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StructureD A B U R I N D I A L I M I T E DD A B U R I N D I A L I M I T E D

CONSUMER

CARE DIVISION CONSUMER HEALTH DIVISION

MISC.BUSINESS

Subsidiaries

Dabur Nepal Pvt Ltd

DaburFoodsLtd

DaburInternationalLtd

Dabur Egypt Ltd Asian Consumer Care Pvt Ltd, Bangla Desh

Weikfield Intl.(UAE) Llc

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Hair Oils market estimated by ORG at Rs.14.2 bn.

Dabur holds 19% share with product offerings in all categories.

Value added products having herbal USP Dabur Amlahair oil –a perfumed hair oil with amla extract , Dabur’s largest brand

Vatika Hair Oil -Coconut based hair oil with added herbs, one of the fastest growing brands in hair oil market

Anmol Mustard Amla Hair Oil -newly launched on economy platform

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Hair Oils

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Comparision of Hair oil Producers

HLL 3%

Bajaj4%

Emami4%

Keo karpin6%

Dabur19%

Marico27%

Others37%

HLL

Bajaj

Emami

Keo karpin

Dabur

Marico

Others

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Shampoo category estimated by ORG at Rs.9 bn. Value growth slowing down due to price cuts. Dabur Entered Shampoo category in 1997-98, now hold 6% share. Dominating the herbal niche in this highly competitive category

Vatika Henna Cream Conditioning Shampoo. Vatika Anti Dandruff Shampoo. Anmol Natural Shine Shampoo –launched in current year.

SHAMPOOS

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Comparision of Shampoo Producers

LUX9%

NYLE3%

AYUR4%

CHIK11%

SUNSILK17%CLINIC ALL

CLEAR11%

PANTENE7%

HEAD & SHOULDERS

7%

CLINIC PLUS25%

VATIKA6%

LUX

NYLE

AYUR

CHIK

SUNSILK

CLINIC ALL CLEAR

PANTENE

HEAD & SHOULDERS

CLINIC PLUS

VATIKA

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One of the largest personal care categories estimated at Rs.21 bn. Toothpowders account for 20% of the Category Dabur holds 28% share in toothpowder market with Dabur Red Toothpowder Launched Dabur Red Toothpaste in 03-04

An Ayurvedic product Captured 1% share of toothpaste market

in first year.

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Oral Care

Comparision of Oral Care

TOOTHPOWDER20%

TOOTHPASTE80%

TOOTHPOWDER

TOOTHPASTE

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Chyawanprash–largest Ayurvedic medicine with market size of about Rs.2 billion Dabur is market leader with 65% share Efficacy studies at leading research centers support product effectiveness Aggressive marketing inputs being aimed at category expansion

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Health Supplements

Comparision of Health Suppliments

DABUR65%

HIMANI

OTHERS7%

BAIDYANATH

12%

ZANDU11%

DABURBAIDYANATHZANDUHIMANIOTHERS

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Dabur holds 29% of the overall digestives market estimated at Rs.4 billion Leader in the herbal digestives category with 90% market share Products include

Hajmola Tablet & Candy Pudin Hara (liquid, capsule & effervescent powder) Hingoli

Host of new product introductions in current year under Hajmola brand

Digestives

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Dabur’s baby care range includes baby oils and tonics Dabur LalTail – a baby massage oil with Ayurvedic formulation Dabur Janma Ghunti -Ayurvedic tonic for infants. Gripe Water -Digestive tonic for babies. Dabur Baby Olive Oil -Herb enriched olive oil for massage of infants.

Dabur’s Skin care range includes Dabur Gulabari -Rose Water , a natural astringent and skin toner. Gulabari Face Pack -blend of sandal and rose in a face pack. Vatika Fairness Face Pack.

Baby Care & Skin Care

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More than 100 years expertise in herbal Ayurvedic formulations. Over 260 medicines for treating a range of ailments and body conditions Manufacturing practices follow the Government’s GMP norms All Dabur products undergo scientific tests and clinical validation processes Tie-ups with Ayurvedic hospitals and colleges for research and promotion of Ayurveda Thrust on OTC health care range in future

Consumer Health Division

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Asav Arishtas

Ras Rasayanas Churnas

Medicated Oils

Proprietary AyurvedicMedicines

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DABUR INDIA

LIMITED

EXPAND

INNOVATEACQUIRE

THREE PRONGED STRATEGY FOR SUSTAINING GROWTH

GROWTH STRATEGY

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Consolidated revenue growth of 16.7% during half year ended 30th September 2008. Revenue growth led by price increases to the extent of 4-5%; balance being led by volume. The overseas business (IBD) led the growth with an impressive performance of 40.1% for H1FY09. Consumer Health Division recorded growth of 22.6% Consolidated PAT in core business (excluding retail) grew by 17.8%. EBITDA margins in core business maintained at 18.9% in spite of inflationary pressure.

Key Growth Drivers

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Target Indian diaspora in the first horizon Large potential markets for herbal/Ayurvedic Offerings Set up distribution alliances for entering mainstream herbal segments

Expand business in South East Asia, Middle East and Africa Similar consumer preferences and media spillover

Promote 100% subsidiaries / Joint ventures to overcome tariff barriers barriers

Developing Markets

Developed Markets

Global Strategy

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STRENGHTS

1. STRATEGIC PARTNERSHIPS

2. WORLD WIDE COVERAGE

3. 100 YEARS OF EXPERIENCE

4. MANUFACTURING FACILITIES

5. RESEARCH PLANTS.

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WEAKNESS No retail outlet.

No doorstep delivery.

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OPPORTUNITY Overseas

dealership.

Medical biotechnology.

Strategic alliances.

Export of Aurvedic products.

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DABUR.COM Information is conveyed clearly and in a friendly manner to various constituents from investors to the media.

The site is well-structured with logical navigation and an amazing amount of information from stock quotes to news.

This shows the brand’s customer-focused attitude.

There is an abundance of information for its investors and prospective information including a daily update on the share price.

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RECOMMENDATIONS

Diversify its operations. Create a Niche Market by integration of Ayurvedic knowledge with modern science.

Provide innovative products to its customers.

Strive for global positioning as Ayurvedic leader.

Realize its Corporate Social Responsibility.

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INTERNATIONAL TIE-UPs….. Dabur India's health and beauty retail

subsidiary H&B stores has tied up with labs in Italy, the UK and Thailand for developing some of its private labels.

Target:- Rs. 1000 crore revenue.

Started January this year, the company plans to set up 50 stores by third quarter of 2008-2009.

Announced the launch of skincare creams and lotions.

Network of 1.5 million retail outlets in urban and semi-urban areas.

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THANK YOU