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BHILAI BUSINESS SCHOOLBHILAI BUSINESS SCHOOL

PRESENTATIONPRESENTATION

ONONDABUR WITH A NEW IMAGEDABUR WITH A NEW IMAGE

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IntroductionIntroduction

Birth: 1884 as a small pharmacy company in CalcuttaFounder: Dr. S.K. BurmanHead Quarters: Ghaziabad, U.P.Vision: Dedicated to health and wellbeing of every householdDabur India Limited (DIL) is the third largest FMCG Company

Operating in India with a turnover of more than Rs. 2,233crores.It operates under three business categories namely,Consumer Care Division (CCD)Consumer Healthcare Division (CHD) andDabur foods Limited

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Logo MatterLogo Matter

The year 2004-05 saw a wholenew brand identity of Dabur.Theold Banyan tree was replaced with a new, fresh Banyan tree.

Trunk Exultation

Branch GrowthRoot StabilityLeaves AbundanceColour EnergyOverall HarmonyMessage Spiritual touch

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SWOT AnalysisSWOT Analysis

StrenghtsStrenghts

Extensive customer base.High quality products.Strong media and advertising management.

Innovation.

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WeaknessWeakness

Inadequate trained manpower.Lack of staff experience.Problems with stock.

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OppurtunitiesOppurtunities

Oppurtunity to improve quality,standards.Potential for clinical research.Highly skilled staff.

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ThreatsThreatsNew products/services from rival firms.Rising demand of ayurvedic products of prospectivecompetitor.

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Graphical PresentationGraphical Presentation

0

5000

10000

15000

20000

25000

30000

12356

28341

23963

2080317565

14170

Rs Mn SALES

FY04 FY05 FY06 FY07 FY08 FY09

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Range Of ProductsRange Of Products

Health careSkin CareOral CareHair Care

Foods

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Health CareHealth Care

Baby Care

Dabur Lal Tail

Dabur Baby Olive Oil

Dabur Janma Ghunti

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Health SupplementsHealth Supplements

Dabur Chyawanprash

Dabur ChyawanShakti

Dabur Glucose D

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DaburDabur FoodsFoods

Real

Real Active

Real Twist

Hommade

Lemoneez

Capsico

Honey

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DigestivesDigestives

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Pudin HaraDabur Hingoli

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Hair Care OilHair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

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Hair Care ShampooHair Care Shampoo

Anmol Silky Black Shampoo

Vatika Henna Conditioning Shampo

Vatika Anti-Dandruff Shampoo

Anmol Natural Shine Shampoo

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Oral CareOral Care

Dabur Red GelDabur Red Toothpaste

Babool Toothpaste

Dabur Lal Dant Manjan

Dabur BinacaToothbrush

Miswak

Promise

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Skin CareSkin Care

Gulabari

Vatika Fairness Face Pack

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Household CareHousehold Care

Odonil

Odopic

Odomos

Sanifresh

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New UNew U

A new-world inspired retail brand that appeals to anew generation of Indian customers, who desirenew products and demand an engaging shoppingexperience that presents the customers into a

journey of self discovery.

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SUNDESHSUNDESH

Sundesh is a non-profit organization engaged incarrying out welfare activities with the aim ofimproving the quality of life of the people in ruralareas. Mr. Pradip Burman is the Founder

Chairman. Sundesh is majorly involved in HealthCare, Education and other socio-economicactivities.

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ThankyouThankyou