When I was a kid…

What did you want to do you when you were

7?

Genius level - divergent thinkingStudy

Kindergarten children 98%

8-10 years 50%

13-15 even lower

What happened?

When it comes to a 7 Year old…

What are the enablersand what are the disablers

For creativity and imagination?

Rules Of EngagementSuspend your judgement

Understand – try & get in the person’s

HeadNurture – seek value & make it

better

React – don’t react quickly with your

own ideaAssume – keep thinking about

yourown agendaInsist – find fault or knock. Insistthere’s only one wayto do it or that it won’t work

Source: Sticky Wisdom Dave Allen

When in doubt, HONK.

“The use of imagination or original ideas”Oxford Dictionary

“The ability to make new things or think of new ideas”Webster Dictionary”

Our Creativity Hero:

“the process of having original ideas that have value”

Sir Ken Robinson

We would add that:

What is creativity?

interception

creativity on corporate - public affairs

breakthrough an old issue

technology breakthrough - real change

won the grand prix - biggest prize

What makes it Creative? Cannes Lions 2015

What IS your Essential Challenge?

Your Mission should you choose to accept it:

1. How do you create a customer journey using insights?

2. How do you create an A-Team?

3. How do we capitalise on our past/present/future as PR professionals in Scotland?

1. Fact Finding

Distill down to the ESSENTIAL challenge

• Can you put it another way? Rephrase it, simplify it, use different language.

• Describe the issue in a different way and you will have different ideas. Frame it as a question - How, in what ways can we...?

• Blurt – like splurge only talking to another person – ask them to listen and write down the key nubby things.

Now distill the challenge into a one word essence.

Barbie #unapologetic –

Bronze Lion

Just a pretty face?17

Now a ONE WORD strategy..

Take all of your ideas and come up with Some single word you could build a

strategy on (like a single ingredient)

2. Idea Finding

Now use their approach as stimulus for your challenge.

Activity: Related Worlds★ Where else in the world has someone dealt with this

problem?

★ Brainstorm similar but different ‘worlds’ to the real territory People, brands, companies, in history?

★ How do they approach the problem?

★ What are the attributes of their solutions?

★ Choose some attributes and key words and apply them to your challenge

★ Brainstorm ideas for your challenge

How is a cat like a fridge?

Advantages

Limitations

Unique or unusual

Overcoming limitation

What’s the main thing that’s landed for youfrom today?

What surprised you if anything?

What was most useful?

What 3 things will you differently at the officeas a result of today?

CUTTING-EDGE CREATIVE TRAINING FOR BUSINESS.Contact claire@nowgocreate.co.uk

©nowgocreate 2015