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Session 1 What is Creativity?

Amit Seth | aseth@yahoo.com | @aseth

Master Agenda for Startup BootcampSession 1 - January 10th - What is creativity? What is my passion?

Session 2 - January 17th - Behavior traits for a successful entrepreneur.

Session 3 - January 24th - Turning your passion into a business opportunity.

Session 4 - January 31st - Steps needed for your startup ... 1, 2, 3 GO.

Session 5 - February 7th - Financials of the business opportunity.

Session 6 - February 21st - Presentation skills, successful pitches, what ideas got funded.

Session 7 - February 28th - Filing your patent, patent gotchas, successes and failures.

Session 8 - March 6th - Pitch your business plan to VCs (12 spots will be available).

Who is an Entrepreneur?

Video Link: https://www.youtube.com/watch?v=csYxR-lPMYE

Creativity is the act of turning new and imaginative ideas into reality. Creativity is the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions.What IS Creativity?

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What is my Passion?

Passion is one great force that unleashes creativity, because if youre passionate about something, then youre more willing to take risks. Yo-Yo Ma

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Why is Creativity Important?Video Link: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2267

Creativity Can Change the World. Lets See How.

Google Revolutionized search by using a completely new approach to an old problem. Today they have a market cap of $500B+.

Search Pre-Google Google

Google did not stop there. They continue to innovate with Android, Self driving cars, Google Glass, among other products.

Apple

Most valuable company in the world today! Apples Revolutionary Lineup

Devices Pre-Apple

TeslaPushing the limits of battery power. They proved that battery-powered cars are not only possible but desirable. Teslas valuation exceeds $30B, which is more than double the valuation of General Motors, the largest U.S. automaker.

Netflix Found a creative solution to the old Blockbuster model where consumers had to go to a physical store to rent and return DVDs. Netflix made it easy by offering a subscription model that allowed customers to rent as many movies as they wanted - with no late fees.

Toms ShoesA simple yet impactful idea that has helped both physical and mental well being among children!Vdeo Link: https://vimeo.com/79833962

My Creative Journey

Yahoo!2,032 products turned upside down to create 500 Million products instead (to now a Billion).

NielsenDigital transformation of Nielsen monetizing data held in silos, opening new business lines via Innovation.

Yielded $600M per year in additional revenue (10% of revenue).

eJadoo & Many Startups, VCsFounding CEO of eJadoo sold to Good, which got bought by Blackberry.

Mentored multiple startups, as Board of Director or Advisor, to raise VC money, pivot, get sold, etc.

Board of Advisor of Trident Capital ($2+ Billion VC firm), specializing in Data and Advertising startups funding.

Board of Advisor (EIR) of Plug and Play Tech Center, worlds largest Startup Incubator.

How to Bring Creativity intoEntrepreneurship?

1. Ask Compelling Questions

2. Challenge Assumptions

3. Convert Ideas into Prototypes

4. Execute

5. Iterate

Class Exercise

Exercise: An App that can help Save our PlanetForm Teams (all startups start with a Founding Team Co-Founders): 5 people per team, assign a leaderA cool name for your team write the team name and team members names20 mins to brainstorm an initial idea, which will be developed more as we progress through the campSubmit idea and if time permits we will discuss a couple

Appendix

Jugaad: A Word Taken from Hindi: Meaning Finding a Low-cost Solution to any Problem in an Intelligent Way

Jugaad: Indias Way of Thinking Creatively: Constructively, Differently about Innovation and Strategy.