Exploiting Information Visualization to Reveal

the Dynamism of Entrepreneurial Processes

Dr. Erik NoyesBlank Center for Entrepreneurship

Babson College

plan

• Discuss communication and representation

challenges/map-making

• Explore media use when teach industry evolution

entrepreneurial opportunities

rates of innovation, competition

information visualization

• Discuss tools and strategies to

reach the visual learner

visual learning

• 65% of people are visual learners…

Educational research on learning styles shows that 65% of individuals are visual learners. (Visual Teaching Alliance, 2010).

questions

• How do we communicate…

the complexity of entrepreneurial

opportunities?

the dynamism of the entrepreneurial

processes?

activities

• discussion

• visualization

examples

• resources

creative destruction

“The process of

Creative Destruction

is the essential fact

about capitalism.”

Joseph Schumpeter

200 yrs in a few minutes

new media

• interactive computing

• new distribution platform

• culture software

• data intensity &

information density

• new usability experiences

Wardip-Fruin and Montfort, New Media Reader, MIT Press, 2003

information visualization

"The primary objective in visualization is to gain insight into an information space.”- Ignatius & Senay

genealogy of industry

information visualization

“Visualization gives you answers to questions you didn’t know you had.”- Dr. Ben Schneiderman

information visualization

http://datajournalism.stanford.edu/

epidemiology

1842, Dr. Charles Snow

history

Charles Joseph Minard422,000 -> 100,000 -> 10,000

science

New York City

New York City

Afghanistan

visualizing text

http://hint.fm/seer/is my husband, is my wife, why are democrats, why are republicans, can entrepreneurship, are entrepreneurs

entrepreneurship

is…

growing sophistication

Interactive Visualization

ROUGH BETAs

• Prism

• Emergent

• World trade

… more examples

so…

• it’s how we think & learn

• platform for debate

• interactivity/user-controls

• support knowledge discovery

… more examples

how I use it

• innovation and competition

• industry evolution

• venture assumptions

• opportunity recognition

industry evolution

artistic influences

artistic influences

get them thinking…

• their networks and influences

• their creative process

• types of collaboration

• processes of innovation

Treemap

From wikimedia.org; 2003 music sales0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1951 1964 1974 1984 1994 2004

Soft Rock

Rock & Roll/Roots

Punk/New Wave

Pop/Rock

Psychedelic

Hard Rock

Dance

Foreign Language Rock

Alternative/Indie-Rock

Folk/Country Rock

Europop

British Invasion

Art-Rock/Experimental

new market creation

social challenges

discussion

• VENTURE PLANNING/

• VENTURE LAUNCH/

?

discussion

• In your opinion, what are visual parts of

the entrepreneurial process?

?

discussion

• How do you currently engage—or not

engage--visual learners in your courses.Any

opportunities or challenges you see?

?

idea generation

• How do you currently engage—or not

engage--visual learners in your courses.Any

opportunities or challenges you see?

?

exercise

1962, Rogers, AK

Wal-Mart…

• notice?

• inter-subjectivity

• what’s missing?

• in groups… how would/could you use it?

strengths

• complex

environments

• interrelationships

• change/rates of

change

key considerations

• educational

-student motivation

-student experience and expectations

-user controls

• technological

-Moore’s/Metcalf’s law

-user-friendly computing

-collaborative visualization

EEL timeline

resources

IBM Visual Communication Lab/ Many-Eyes

Google

Google Motion Charts

Visualizing Entrepreneurship

Education

Asst. Prof. Erik NoyesEntrepreneurship Division

Nick Felton

questions

• How can entrepreneurship

educators exploit new media?

• When/where can visual media make a

difference?

• What tools and technologies exist?