Science of creativity workshop (english)

CREATIVITYSCIENCETHE OF

the

Steve Jobs

Larry Page

Mark Zuckerberg

1. Adam Sandler

2. Alan Alda

3. Alec Baldwin

4. Arnold Schwarzenegger

5. Art Garfunkel

6. Ashley Judd

7. Barbara Walters

8. Barry Bonds

9. Bill Cosby

10. Brooke Shields

11. Carrie Underwood

12. Chevy Chase

13. Chris O’Donnell

14. Christy Turlington

15. Conan O’Brien

16. Dale Earnhardt Jr.

17. David Boreanaz

18. David Duchovny

19. David Letterman

20. David Schwimmer

21. David Spade

22. Debra Messing

23. Denzel Washington

24. Dolph Lundgren

25. Don Johnson

26. Donald Sutherland

27. Donald Trump

28. Dr. Phil McGraw

29. Dwayne “The Rock” Johnson

30. Edward Norton

31. Eva Longoria

32. Forest Whitaker

33. Gabrielle Union

34. Gloria Estefan

35. Greg Kinnear

36. Hill Harper

37. Howard Stern

38. Hugh Grant

39. Hugh Hefner

40. J.K. Rowling

41. James Earl Jones

42. James Franco

43. Jamie Foxx

44. Jay Leno

45. Jennifer Garner

46. Jerry Seinfeld

47. Jerry Springer

48. Jodie Foster

49. John Krasinski

50. John Legend

51. John Lithgow

52. Jon Stewart

53. Julia Stiles

54. Katie Couric

55. Ken Jeong

56. Kenny Chesney

57. Kenny G

58. Kevin Costner

59. Kourtney Kardashian

60. Kristin Bell

61. Kristin Davis

62. Lionel Richie

63. Lisa Kudrow

64. Lucy Lui

65. Ludacris

66. Maggie Gyllenhall

67. Matthew McConaughey

68. Mayim Bialik

69. Meryl Streep

70. Michael Jordan

71. Montel Williams

72. Natalie Portman

73. Oprah Winfrey

74. Paul Giamatti

75. Paul Simon

76. Rachel McAdams

77. Ray Romano

78. Reba McEntire

79. Regis Philbin

80. Renée Zellwegar

81. Ron Jeremy

82. Ron Livingston

83. Rowan Atkinson

84. Sacha Baron Cohen

85. Samuel L. Jackson

86. Sandra Bullock

87. Shaquille O’ Neal

88. Sheryl Crow

89. Sigourney Weaver

90. Spike Lee

91. Stephen King

92. Steve Carell

93. Tim Allen

94. Tina Fey

95. Tommy Lee Jones

96. Vinny Guadagnino

97. Wanda Sykes

98. Weird Al Yankovic

99. Will Ferrell

100. Zach Braff

https://twitter.com/#!/AdamSandler

https://twitter.com/#!/alecbaldwin

https://twitter.com/#!/Schwarzenegger

https://twitter.com/#!/AshleyJudd

https://twitter.com/#!/BarbaraJWalters

https://twitter.com/#!/BillCosby

https://twitter.com/#!/carrieunderwood

https://twitter.com/#!/CTurlington

https://twitter.com/#!/ConanOBrien

https://twitter.com/#!/David_Boreanaz

https://twitter.com/#!/DavidSchwimmer

https://twitter.com/#!/DavidSpade

https://twitter.com/#!/DebraMessing

https://twitter.com/#!/realDonaldTrump

https://twitter.com/#!/realDonaldTrump

https://twitter.com/#!/TheRock

https://twitter.com/#!/EdwardNorton

https://twitter.com/#!/EvaLongoria

https://twitter.com/#!/itsgabrielleu

https://twitter.com/#!/GloriaEstefan

https://twitter.com/#!/hillharper

https://twitter.com/#!/HowardStern

https://twitter.com/#!/hughhefner

https://twitter.com/#!/JamesFrancoTV

https://twitter.com/#!/iamjamiefoxx

https://twitter.com/#!/jayleno

https://twitter.com/#!/JerrySeinfeld

https://twitter.com/#!/SpringerTV

https://twitter.com/#!/johnlegend

https://twitter.com/#!/katiecouric

https://twitter.com/#!/kenjeong

https://twitter.com/#!/kennychesney

https://twitter.com/#!/officialkennyg

https://twitter.com/#!/KourtneyKardash

https://twitter.com/#!/KristinDavis

https://twitter.com/#!/LionelRichie

https://twitter.com/#!/LisaKudrow

https://twitter.com/#!/Ludacris

https://twitter.com/#!/McConaughey

https://twitter.com/#!/missmayim

https://twitter.com/#!/Montel_Williams

https://twitter.com/#!/Oprah

https://twitter.com/#!/reba

https://twitter.com/#!/RealRonJeremy

https://twitter.com/#!/SamuelLJackson

https://twitter.com/#!/SHAQ

https://twitter.com/#!/SherylCrow

https://twitter.com/#!/SpikeLee

https://twitter.com/#!/SteveCarell

https://twitter.com/#!/ofctimallen

https://twitter.com/#!/VINNYGUADAGNINO

https://twitter.com/#!/iamwandasykes

https://twitter.com/#!/alyankovic

https://twitter.com/#!/zachbraff

+ 30 years

Individual

Group

Organization

Knowledge Motivation

Creative Skills

Skillz

Personality

Problem solving

Associative

Self Efficacy

Techniques

Creative Skills

“RELAXATION IS THE KEY TO CREATIVITY”

“RELAXATION IS THE KEY TO CREATIVITY”

NO

Vision

Safety

1010

Support

Quality

?Facilitator

Energizer

Clarification

Ideation 10

101010 10

10

CONSTRUCTIVEcritical1010

CONSTRUCTIVE critical

CONSTRUCTIVE critical

?

“WE GENERATE MORE AND BETTER IDEAS ALONE, THAN WHEN WE

ARE IN GROUP”

VS

YES

“WE GENERATE MORE AND BETTER IDEAS ALONE, THAN WHEN WE

ARE IN GROUP”

CONSTRUCTIVE

VS+

• Production Blocking • Positive side effects

• Less satisfied

• Role of facilitator

?

1. 2. 3. 4.

CONSTRUCTIVE

“A GROUP OF PEOPLE ARE BETTER AT SELECTING IDEAS THAN THE

INDIVIDUALS ALONE”

“A GROUP OF PEOPLE ARE BETTER AT SELECTING IDEAS THAN THE

INDIVIDUALS ALONE”

NO

critical

VS+

e.g. Stasser & Titus (1985)

critical

critical

INFORMATION SHARING

INFORMATION PROCESSING

critical

INFORMATION SHARING

INFORMATION PROCESSING

GROUP DECISION

MOTIVATION

MOTIVATED INFORMATION PROCESSING IN GROUPS

Motivatie

Convince others of your favorite ideaProsocial environment

Proself environment

To select ORIGINAL ideas:

Work together as a group to select ideas

“TASK CONFLICT WITHIN TEAMS

STIMULATES CREATIVITY”

YES

“TASK CONFLICT WITHIN TEAMS

STIMULATES CREATIVITY”

critical

Feasibility Originality&

creativity bias

Generate arguments to convince yourself

that ORIGINALITY is beneficial

Organization

Idea creation Idea promotion implementation

INTERACTION FREQUENCY (4,2%)

VISION (37,8%)

PARTICIPATION SAFETY (9%)

SUPPORT FOR INNOVATION (6%)

TASK ORIENTATION (4,6%)1010

1010

• Goals • Requirement

• Allow failure • Autonomy

• Implicit• Give credit

• Demand perfection

• Flex-offices • Coffee corner

TRAINING

1010

1010

“ HAS A POSITIVE EFFECT ON CREATIVITY”

YES

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Science of creativity workshop (english)

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Transcript of Science of creativity workshop (english)