Creativity workshop
Transcript of Creativity workshop
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When I was a kid…
What did you want to do you when you were
7?
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Genius level - divergent thinkingStudy
Kindergarten children 98%
8-10 years 50%
13-15 even lower
What happened?
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When it comes to a 7 Year old…
What are the enablersand what are the disablers
For creativity and imagination?
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Rules Of EngagementSuspend your judgement
Understand – try & get in the person’s
HeadNurture – seek value & make it
better
React – don’t react quickly with your
own ideaAssume – keep thinking about
yourown agendaInsist – find fault or knock. Insistthere’s only one wayto do it or that it won’t work
Source: Sticky Wisdom Dave Allen
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When in doubt, HONK.
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“The use of imagination or original ideas”Oxford Dictionary
“The ability to make new things or think of new ideas”Webster Dictionary”
Our Creativity Hero:
“the process of having original ideas that have value”
Sir Ken Robinson
We would add that:
What is creativity?
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interception
creativity on corporate - public affairs
breakthrough an old issue
technology breakthrough - real change
won the grand prix - biggest prize
What makes it Creative? Cannes Lions 2015
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What IS your Essential Challenge?
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Your Mission should you choose to accept it:
1. How do you create a customer journey using insights?
2. How do you create an A-Team?
3. How do we capitalise on our past/present/future as PR professionals in Scotland?
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1. Fact Finding
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Distill down to the ESSENTIAL challenge
• Can you put it another way? Rephrase it, simplify it, use different language.
• Describe the issue in a different way and you will have different ideas. Frame it as a question - How, in what ways can we...?
• Blurt – like splurge only talking to another person – ask them to listen and write down the key nubby things.
Now distill the challenge into a one word essence.
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Now a ONE WORD strategy..
Take all of your ideas and come up with Some single word you could build a
strategy on (like a single ingredient)
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2. Idea Finding
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Now use their approach as stimulus for your challenge.
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Activity: Related Worlds★ Where else in the world has someone dealt with this
problem?
★ Brainstorm similar but different ‘worlds’ to the real territory People, brands, companies, in history?
★ How do they approach the problem?
★ What are the attributes of their solutions?
★ Choose some attributes and key words and apply them to your challenge
★ Brainstorm ideas for your challenge
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How is a cat like a fridge?
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Advantages
Limitations
Unique or unusual
Overcoming limitation
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What’s the main thing that’s landed for youfrom today?
What surprised you if anything?
What was most useful?
What 3 things will you differently at the officeas a result of today?