Transcript of Content planning - how to start on content marketing
Content Planning
by Sabrina Gallier
• how to • start • winning • in the content world
Content is everythingBad content is nothing.
Where do you want to get?
The road to content success is a long one.
You must choose a path before you start.
Choose your goals wisely.
- Page views to drive advertising? - Lead generation to fill a pipeline? - Customer engagement to help sales?- Customer success to decrease churn?- Benchmark articles to increase
credibility?
There is no such thing as lucky content.
It probably won’t be viral.Make it shareable.
Plan ALL the steps
- Keyword research- Competitive research- Content research
Share your content plan
- Get your team to understand- Get participation- Award any internal help