Get On With It! 5 Solid Steps to Start Your Content Marketing Campaign | Oneupweb
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Content marketing isn’t easy, but it doesn’t have to be difficult, either. It requires research and commitment (and involves more than writing some blog posts every now and then). Here’s how to make large-scale content creation and marketing less scary: Find money where you can (perhaps from an underperforming channel). Give your client a few samples, and start with an easy-to-benchmark target to show them good things can happen. Give it time—successful content marketing doesn’t happen overnight. Once you have results, continue to press your campaign with a bigger budget and more resources. Report regularly and ensure your strategy makes sense. So get on with it, or learn more about how we do it—check out http://www.oneupweb.com/capabilities/content-marketing-seo/.
Transcript of Get On With It! 5 Solid Steps to Start Your Content Marketing Campaign | Oneupweb
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isn't a simple matter of writing a few blog posts. CONTENT MARKETING
Or letting it all ride on a short article.
It’s a
COMPLEX thought out strategy
backed by
RESEARCH that identifies your customer segments.
AND IT’S A LOT OF WORK.
It's important to remember that just
because you live and breathe this
stuff doesn't mean the rest of the
world does.
AGENCIES * REMINDER TO
We as agency partners still have,
and will always have, an obligation to
educate our prospects and clients. AGENCIES * REMINDER TO
YOU, the mid-size marketer
AS YOU JOURNEY DOWN THE PATH TOWARD THE INEVITABLE
TRY THIS FIVE STEP APPROACH
STEAL BUDGET 01
Not from the local convenience store
FROM ONE OF YOUR SO-SO MARKETING CHANNELS
START SLOW 02
content marketing is a marathon
You can work with your agency on a
"DIP YOUR TOE IN THE WATER" approach that demonstrates effectiveness.
BE PATIENT 03
A slow entrée will take longer to show a positive effect.
Remember to
BENCHMARK before you start.
COMMIT 04
Once you see results
present up the ladder and state your case for larger budget
YOU HAVE TO KEEP MOVING FORWARD.
REPORT REGULARLY
05
Make sure your agency partner is accountable and keeps you in the loop.
It's important your
STRATEGY ALIGNS and you learn along the way
but even more important that you can
EFFECTIVELY relay the outcomes up the chain.
THERE YOU HAVE IT.
Content marketing, like the internet, is here to stay. It may look different over time but it's not going away. This approach will get you started and may even save your job. Good luck! Now get out there!
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