Stop Marketing, Start Helping!
Transcript of Stop Marketing, Start Helping!
A whole stack of things… like not feeling comfortable with promo6ng yourself, not having enough money, not having the resources your compe6tors have, not knowing what to do and not having the 6me, energy or focus to market consistently.
Because things areweighed against you.
Why?
You’re told that you need to find the right image, the right words and the right offer. That it’s all about convincing clients; to no6ce you, to like you, to look at your marke6ng materials, to check out your offers, to eventually work with you and then… to recommend you to others.
That’s a whole lo,a convincing!
It’s all about convincing… isn’t it?
Marketing
It’s what you do anyway… at the very heart of your business. If you use your knowledge, skills or experience to help others, it’s the fundamental core transac6on of your business.
You might call it something else but…
Stop “Convincing” and start “Helping”.
Helping
Helping
•Convincing Clients •Chasing business •Talk About Value •Promote Transac6ons •Stuff you don’t know
•Helping Clients •AKrac6ng business • Provide Real Value •Promote Reciprocity • Stuff you already know
Marketing
Distinctions
Q In what ways can you help others?
-‐ Create helpful content and share it -‐ Become a connector of people -‐ Recommend others -‐ Give 30mins of your 6me (SoHelpful.com)
Thank you! Please share this presenta6on.
Together we can change the way businesses market themselves forever!
Rob Abbey is the founder of RobAbbey.com.
He helps businesses package, market and sell their services online. Helping others is at the heart of his business.
***Get help from Rob, for FREE at SoHelpful.com/robabbey
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