Content planning - how to start on content marketing
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Content Planning by Sabrina Gallier • how to • start • winning • in the content world
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Transcript of Content planning - how to start on content marketing
Where do you want to get?
The road to content success is a long one.
You must choose a path before you start.
Choose your goals wisely.
- Page views to drive advertising? - Lead generation to fill a pipeline? - Customer engagement to help sales?- Customer success to decrease churn?- Benchmark articles to increase
credibility?