Transcript of CONSUMER AWARENES PPT
- INTRODUCTION &MEANING OFCONSUMER AWARENESS
- WHO IS CONSUMER?
- CONSUMER RIGHTSRight to safety.Right to information.Right to
choose.Right to heard.Right to redressed .Right to consumer
education.Right to healthy environment .Right to basic needs.
- RESPONSIBILITIES OFCONSUMERBefore buyingWhile buyingAfter
buying
- CONSUMER MOVEMENT
- NEEDS OF CONSUMERISM ANDCONSUMER MOVEMENT Providing consumer
education. Providing consumer protection. Building pressure on
government . Arranging consumer protection programmes. Organising
public opinion. Providing guidance to consumer. Fight against
marketing system Consumer awarenss
- NEED OF STRONG CONSUMERISM IN INDIAExploitation of
consumerPoverty & illiteracy among consumerIneffective consumer
lawsInformation gapAbsence of quality consciousness
- P OINTS FORCONSUMERATTENTION
- PURCHASING UNDER PUBLIC DISTRIBUTION SYSTEM
- PURCHASE OF COSMETICS
- PURCHASE OF DRUGS
- PURCHASE OF CLOTHS
- Hall markPURCHASE OF GOLD
- MISLEADING ADVERTISEMENT An anti-ageing cream advert has been
banned for misleading consumers. Watchdogs criticized Nivea Visage
for suggesting the cream could deliver permanent benefits.
(http://www.dailymail.co.uk/news/artic
le-1209038/Anti-ageing-cream- advert-banned-misleading-
claims.html#ixzz1X59njg73)
- PURCHASE OF FOOD PRODUCT
- o THE NATIONAL CO- OPERATIVE CONSUMER FEDERATION OF INDIA
LIMITED(NCCF)o CONSUMER GUIDANCE SOCIETYOF INDIA (CGSI)o BUREAW OF
INDIAN STANDARD (BIS)o MUMBAI GRAHAK PANCHAYAT