scrazzlconnecting products publications and people

Idea

Customer PartnerUser

Supplier

PublisherScientist

Marketing channels

limited. Market intelligence fragmented.

Lots of traffic and content but limited capacity for

revenue diversification

No “TripAdvisor”

for experimental

materials

Supplier

PublisherScientist

1Leads 3Analytics2Widgets

- More engaging- Relevant

Scientist

- High ROI- More traffic

Supplier

- CTR >0.4%- Higher Revenue

Publisher

Leads(publisher)Lead

s = $

$$

Leads

= $

$$Leads(scrazzl.com)

Widgets

Savings = $

Analytics

Intelligen

ce = $$$

Challenges?

Content

Product

App.

$ Leads, Analytics, Widgets

$ Leads powered by

Product Catalogue

s

Direct

CUSTOMER: Product

Suppliers

USER:Scientists/Readers

PARTNER: Publisher Platform

Content

Challenges- Data size- Analysis- Accuracy- Languages

.csv.xml.txtFTP

Catalogues

Clean-up Dictionary

Content Analysis

1Leads

3Analytics

2Widgets

New Partnerships

API

Lookup- DOI - Cat ID - Search

Content Delivery Platform

Procurement Providers

Other Applications

Ad Partner

Data

R&D

Material

Applicati

on

Product

Relationships

Studying relationships

E: david.kavanagh@scrazzl.comT: +353 (0) 1 4429454

Twitter: @dkavanaghwww.scrazzl.com

Questions?