futurebook:Change from within?

Suzanne KavanaghSkillset30.11.10

Why skills matter

The Creative Media industries are major contributors to the UK economy:

• 6.2% of GVA in 2007• Book, journal and electronic publishing contributes >£5 billion• Exports highest of any creative industry• New global opportunities through digital• Globalisation of high level skills

Source: Skillset (2010) Strategic Skills Assessment & Publishers Association

What does the industry look like?

• 11,600 businesses

• 88% <10 employees

• 97% <50 employees

• Largest Creative Media sector in Scotland, England & London

Number of Publishing Companies by Nation

Wales, 300, 3%

Scotland, 600, 5%

Northern Ireland, 150, 1%

England, 10500, 91%

Wales

Scotland

Northern Ireland

England

Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010

What does the industry look like?Employment across Publishing sectors

0

10000

20000

30000

40000

50000

60000

70000

2010

2007

Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010

What does the industry look like?

Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010

Publishing Employment across the UK

London, 63900, 36%

South East, 22700, 13%

South West, 17900, 10%

West Midlands, 8100, 5%

East Midlands, 7600, 4%

Yorks & Humber, 7800, 4%

The East, 19100, 11%

Northern Ireland, 1200, 1%

Wales, 3300, 2%

Scotland, 11500, 6%

North East, 4200, 2%

North West, 11000, 6%

Wales

Scotland

Northern Ireland

London

South East

South West

West Midlands

East Midlands

Yorks & Humber

The East

North West

North East

New versus oldPublishing Workforce Age

Aged 16-249%

Aged 25-3424%

Aged 35-4939%

Aged 50+28%

Aged 16-24

Aged 25-34

Aged 35-49

Aged 50+

Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010

Changing the mindset

Publishing 45%

Other publishing 50%

Books 41%

Journals & periodicals 41%

Newspapers 40%

Radio 66%

Television 63%

Other content creation 61%

Film 58%

Games design 55%

Facilities 54%

Archives & libraries 52%

Interactive content 49%

Publishing 45%

Animation 44%

Photo-Imaging 30%

Source: Skillset (2010) Creative Media Employer Survey

Proportion of employers that fund or arrange learning and development

Changing the mindset

Source: Skillset (2010) Creative Media Employer Survey

External course or seminar 70%

Mentoring or coaching by another staff member 57%

Ad hoc support on-the-job by another staff member 54%

Books and other printed material 44%

In-house learning and development sessions conducted by another staff member

39%

Internet based online learning and development 30%

In-house learning and development sessions using an external contractor

27%

Work placement or work experience posts 23%

Graduate internships 12%

Apprenticeships 5%

Methods of learning and development delivery by employers

Echo chamberDiversity in the Publishing Workforce

0

5

10

15

20

25

30

35

40

45

50

Women BAME Disability

% P

erce

nta

ge

of

wo

rkfo

rce

2007

2010

Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010

Working with partnersPotential Future Skills Gaps

0%5%

10%15%20%25%30%35%40%

Broad skills areas

% e

mp

loye

rs w

ho

id

enti

fied

th

em

Source: Skillset (2010) Creative Media Employer Survey

Get in touch

Suzanne Kavanagh

suzannek@skillset.org

www.skillset.org

www.blog.skillset.org

@sashers