Connecting Products, Publications and People - David Kavanagh
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Transcript of Connecting Products, Publications and People - David Kavanagh
scrazzlconnecting products publications and people
Idea
Customer PartnerUser
Supplier
PublisherScientist
Marketing channels
limited. Market intelligence fragmented.
Lots of traffic and content but limited capacity for
revenue diversification
No “TripAdvisor”
for experimental
materials
Supplier
PublisherScientist
1Leads 3Analytics2Widgets
- More engaging- Relevant
Scientist
- High ROI- More traffic
Supplier
- CTR >0.4%- Higher Revenue
Publisher
Leads(publisher)Lead
s = $
$$
Leads
= $
$$Leads(scrazzl.com)
Widgets
Savings = $
Analytics
Intelligen
ce = $$$
Challenges?
Content
Product
App.
$ Leads, Analytics, Widgets
$ Leads powered by
Product Catalogue
s
Direct
CUSTOMER: Product
Suppliers
USER:Scientists/Readers
PARTNER: Publisher Platform
Content
Challenges- Data size- Analysis- Accuracy- Languages
.csv.xml.txtFTP
Catalogues
Clean-up Dictionary
Content Analysis
1Leads
3Analytics
2Widgets
New Partnerships
API
Lookup- DOI - Cat ID - Search
Content Delivery Platform
Procurement Providers
Other Applications
Ad Partner
Data
R&D
Material
Applicati
on
Product
Relationships
Studying relationships
