'When people not used to speaking out are heard by people not used to

listening, then real changes can be made.' 

John O’Brien

LobbyingMediaSocial MarketingSocial Media

Lobbying

Lobbying

Make a Plan What do you want to achieve?Develop key messagesDevelop a strategy Gather supportMeet with those you are lobbyingKeep them informed

Media

Media

Be realistic about your expectationsTelevision, radio, paper, online

Develop a media strategy! PolicySpokespersonTrainingKey MessagesWebsiteBackgroundersMedia Packs

Social Marketing

Social Marketing

Mix of marketing and policy development to achieve specific goals for a social good

Can include: TV, radio and paper advertisingOnline advertising and informationMessages on merchandise such as fridge magnets, packaging etc.

Usually part of a bigger campaignhttp://www.youtube.com/watch?v=siatwg2fXtc

Give a Damn http://www.wegiveadamn.org/

Social Media

Social Media

FacebookTwitterBlogsFlickrMySpaceWiki’sPodcastsSkypeCauses