California transit association workshop slideshare 13 november 2014
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Mark McCrindle LEADING TEAMS IN CHANGING TIMES California Transit Association’s 49 th Annual Fall Conference and Expo Thursday 13 November 2014
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Leading times in changing times: Recruiting, retaining & motivating diverse generations In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. It provides an overview of the world’s best HR practices for today: from attracting and engaging with the globally-minded millennials to management practices that connect with an intergenerational workforce.
Transcript of California transit association workshop slideshare 13 november 2014
Mark McCrindle
LEADING TEAMS INCHANGING TIMES
California Transit Association’s 49th Annual Fall Conference and Expo
Thursday 13 November 2014
DIVERSITY
GENDER
GENERATIONAL
CULTURAL
DEMOGRAPHICS
62% 38%
0% 20% 40% 60% 80% 100%
Q. What is your gender?
Male Female
DEMOGRAPHICS
0%
7%
32%
61%
1%0%
10%
20%
30%
40%
50%
60%
70%
Under 20 20 - 34 35 - 49 50 - 68 69+
Q. What age will you be in 2014?
DEMOGRAPHICS
64%
27%
6%3%
0%
10%
20%
30%
40%
50%
60%
70%
Public TransportSystem
Business Member Transit Support Commuter RailAgency
Q. Which best describes the organization you are a part of?
GENERATIONAL CHALLENGES
Q. Which of the following generations create the biggest communication and engagement challenge for you currently as:
Staff Members?
#1 80%
#2 65%
Q. Which of the following generations create the biggest communication and engagement challenge for you currently as:
Staff Members?
#1 80%
#2 65%
End Customers / Users?
#1 #1
GENERATIONAL CHALLENGES
EFFECTIVE ENGAGEMENT
EFFECTIVE ENGAGEMENT
EFFECTIVE ENGAGEMENT
EFFECTIVE ENGAGEMENT
EFFECTIVE ENGAGEMENT
EFFECTIVE ENGAGEMENT
EFFECTIVE ENGAGEMENT
MOBILITY
TIMELINE
MARKETING AND COMMUNICATION: 2020
43%
39%
11%
5%
1%
1%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Something we have not yet heard of
Social media advertising and recommendations
Online (such as banner ads)
Broadcast advertising on radio and television
Print ads and brochures
Outdoor advertising (such as billboards and posters)
Q. Finally, in thinking about communicating with the community, advertising and trends, which of the following marketing and communication platforms
do you think will be the most dominant in 2024?
TRANSIT: 2020
*rate of 9 or 10
24%
28%
33%
40%
41%
46%
67%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Mobility & shorter tenure (both…
Cultural change & diversity
Environmental policy & considerations
Population growth & density
Ageing & generational change
Technology, change & innovation
Economic changes & funding challenges
Q. Please rate on a scale of 1-10 how significantly each of the following will be in transforming transit by 2020?
STAFF TODAY
44%
33%
18%
6%
0%5%
10%15%
20%25%30%35%40%45%50%
I find both their skillsand attitude better
I find their skillsbetter but theirattitude worse
I find their skillsworse but their
attitude is better
I find both their skillsand attitudes worse
Q. How do new staff today compare to those you interacted with five to ten years ago?
CHALLENGES
79%78%
74%
72%
68%
70%
72%
74%
76%
78%
80%
Attracting & recruiting Retaining & motivating Training & developing Leading & managing
Q. Thinking about the emerging generations of staff members, employees and contractors to what extent do the following issues create a challenge for you?
*Significant or somewhat
COMMUNITY
Mark [email protected]
