The best way for startups, SMEs and top business to generate W.O.M.

The easiest way to optimize the online presence, increase influence and be rewarded

Brands spend lots of money to identify people on which focus their communication efforts (INFLUENCERS) to turn them into BRAND AMBASSADOR.

PRODUCT MARKET FIT

Buzzoole is the first INFLUENCE ENGINE OPTIMIZATION PLATFORM that allows companies, to identify the trend setters of their niche market and generate word of mouth in a fully automated way

Receive special offers is the most common reason why users choose to follow a brand on social media (50% according to eCircle)

INTRO - INFLUENCER MARKET

INFLUENCERThe Power to Change Anything

Every year, 500 billion consumer opinions are shared online

INTRO - INFLUENCER MARKET

INFLUENCERThe Power to Change Anything

49% Online users decide to buy a product after reading the review on a blog or social network

Forrester 2010

INTRO - INFLUENCER MARKET

INFLUENCERThe Power to Change Anything

Investments in generation of W.O.M. are the most profitable type of spending for every dollar invested Nielsen 2012

?MARKET NEEDS

MARKET NEEDS

MARKET NEEDS

01 UNDERSTANDING INFLUENCE NOT MEASURE POPULARITY

MARKET NEEDS

02 W.O.M. FOR SMEs

NOT JUST FOR TOP BRANDS

USER PROFILE - PREVIEW

BRANDS - SET THE CAMPAIGN

You can set the campaign identifying influencers by level, geographical area, topic and keyword. You can set the budget you want

01

NOTIFICATION

X

02The profiles you have selected will receive a notification of your special offer (discount, gift, event invitation, product testing) and your product brief. They will then decide whether to join the campaign or decline your invitation.

PUBLISHING

X

X

All users who choose to join the campaign can now publish an article on their blog or a post on a social profile giving their own personal feedback and thus increasing WOM about your product!

03

MONITORING

The brand pays according to the publications obtained (CPP) and can monitor results, and the virality generated from our LIVE tracking dashboard

04

?USERS

WHY USERS WILL JOIN US?

OUR VISION

INFLUENCE WILL BECOME AN ALTERNATIVE PAYMENT METHOD

MARKET - STRATEGY

FOCUS ON THE AUTOMATED WEB CHANNEL WILL ALLOW US TO:

HAVE HUGE SCALABILITY

IMPOSE US AS THE GOOGLE ADWORDS OF BUZZ MARKETING

BECOME THE FIRST W.O.M. PLATFORM FOR STARTUPS AND SMEs

KEY CONCEPTS

Users can optimize their digital activity and online presence to get in touch with companies interested in making they test their products, rewarding them with special offers or inviting them to exclusive events.

Through our tools, we will guide users to increase their digital influence and outreach in their expertise areas!

Brands can easily identify the trend setters of their niche market and generate word of mouth through them by rewarding with a special offer in a fully automated way

Agencies will have special profiles to manage different costumers’ campaigns and can also buy a premium profile that enable them to access our premium influencers search engine

MARKETERS WANT IT

In bocca al lupo per la vostra bellissima idea...Pierluigi - Digital Strategist

La vostra idea spacca.. quante volte ve l’abbiamo detto in chat? Lo vogliamo tutti! però fateci uno scontoDamiano - Startupper

Nelle agenzie in cui ho lavorato finora l’esigenza di uno strumento del genere si è sentita eccome. Sono molto curiosaMaria - Community Manager

Deve vincere Buzzoole, perchè se vengono finanziati noi ci facciamo sicuramente la campagna marketing con loro!Marco - Startupper

PEOPLE WANT IT

2.800 LIKES6.500 SUBSCRIPTIONS

TEAM

Social Media Manager3 yrs Experience in Buzz Marketing Industry

LUCA PIGNATARO - ART DIRECTOR (Co-Founder)Web-design & Communication

Designer selected by "Web Design Index by Content 05"

FABRIZIO PERRONE - CEO (Founder)Marketing & Account Director

Serial startupper since 2007Managing Director of Fan Media

Lecturer of New Marketing at IED in Milan

Hacker, SW Architect & BloggerFounder of Pingram.me. Copied in Silicon Valley

GENNARO VARRIALE - CTO (Co-Founder)Platform Development & Managing

FABRIZIO RINALDI - COMMUNITY MANAGER (Partner)Influencer recruiting and Managing

LUCA CAMILLO - WEB DEVELOPER (Partner)Platform Development & Managing

Guru of Programming and systems engineeringProject Manager

EXIT STRATEGY

These Guys Will Want It

40M $ venture capital

acquired from AOL 100M$

3M $

25M $ venture capital

35M $ venture capital

8M $

THANKS!

• Selected for the finals of Springboard UK-Italy (Sep-12)

• Winner of the incubation process to “VULCANICA- MENTE, dal Talento all’Impresa” (Jun-12)

• Among the eight projects selected by startcup registro.it to be presented to investors during the Internet festival of Pisa (Sep-12)

• Selected by The Founder Institute for Rome edition fall 2012 (Sep-12)

• Finalist at Wind Business Factor (Oct-12)

• Winner of “La Battaglia delle Idee” by Ninja Marketing and Comune di Napoli with Microsoft Bizspark program access (Oct-12)

Buzzoole : Like Google, but in Buzz Marketing...

• Insered in the shortlist WCAP 2012 (Nov-12)