Buzzoole, spot influencers
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Transcript of Buzzoole, spot influencers
The best way for startups, SMEs and top business to generate W.O.M.
The easiest way to optimize the online presence, increase influence and be rewarded
Brands spend lots of money to identify people on which focus their communication efforts (INFLUENCERS) to turn them into BRAND AMBASSADOR.
PRODUCT MARKET FIT
Buzzoole is the first INFLUENCE ENGINE OPTIMIZATION PLATFORM that allows companies, to identify the trend setters of their niche market and generate word of mouth in a fully automated way
Receive special offers is the most common reason why users choose to follow a brand on social media (50% according to eCircle)
INTRO - INFLUENCER MARKET
INFLUENCERThe Power to Change Anything
Every year, 500 billion consumer opinions are shared online
INTRO - INFLUENCER MARKET
INFLUENCERThe Power to Change Anything
49% Online users decide to buy a product after reading the review on a blog or social network
Forrester 2010
INTRO - INFLUENCER MARKET
INFLUENCERThe Power to Change Anything
Investments in generation of W.O.M. are the most profitable type of spending for every dollar invested Nielsen 2012
?MARKET NEEDS
MARKET NEEDS
MARKET NEEDS
01 UNDERSTANDING INFLUENCE NOT MEASURE POPULARITY
MARKET NEEDS
02 W.O.M. FOR SMEs
NOT JUST FOR TOP BRANDS
USER PROFILE - PREVIEW
BRANDS - SET THE CAMPAIGN
You can set the campaign identifying influencers by level, geographical area, topic and keyword. You can set the budget you want
01
NOTIFICATION
X
02The profiles you have selected will receive a notification of your special offer (discount, gift, event invitation, product testing) and your product brief. They will then decide whether to join the campaign or decline your invitation.
PUBLISHING
X
X
All users who choose to join the campaign can now publish an article on their blog or a post on a social profile giving their own personal feedback and thus increasing WOM about your product!
03
MONITORING
The brand pays according to the publications obtained (CPP) and can monitor results, and the virality generated from our LIVE tracking dashboard
04
?USERS
WHY USERS WILL JOIN US?
OUR VISION
INFLUENCE WILL BECOME AN ALTERNATIVE PAYMENT METHOD
MARKET - STRATEGY
FOCUS ON THE AUTOMATED WEB CHANNEL WILL ALLOW US TO:
HAVE HUGE SCALABILITY
IMPOSE US AS THE GOOGLE ADWORDS OF BUZZ MARKETING
BECOME THE FIRST W.O.M. PLATFORM FOR STARTUPS AND SMEs
KEY CONCEPTS
Users can optimize their digital activity and online presence to get in touch with companies interested in making they test their products, rewarding them with special offers or inviting them to exclusive events.
Through our tools, we will guide users to increase their digital influence and outreach in their expertise areas!
Brands can easily identify the trend setters of their niche market and generate word of mouth through them by rewarding with a special offer in a fully automated way
Agencies will have special profiles to manage different costumers’ campaigns and can also buy a premium profile that enable them to access our premium influencers search engine
MARKETERS WANT IT
In bocca al lupo per la vostra bellissima idea...Pierluigi - Digital Strategist
La vostra idea spacca.. quante volte ve l’abbiamo detto in chat? Lo vogliamo tutti! però fateci uno scontoDamiano - Startupper
Nelle agenzie in cui ho lavorato finora l’esigenza di uno strumento del genere si è sentita eccome. Sono molto curiosaMaria - Community Manager
Deve vincere Buzzoole, perchè se vengono finanziati noi ci facciamo sicuramente la campagna marketing con loro!Marco - Startupper
PEOPLE WANT IT
2.800 LIKES6.500 SUBSCRIPTIONS
TEAM
Social Media Manager3 yrs Experience in Buzz Marketing Industry
LUCA PIGNATARO - ART DIRECTOR (Co-Founder)Web-design & Communication
Designer selected by "Web Design Index by Content 05"
FABRIZIO PERRONE - CEO (Founder)Marketing & Account Director
Serial startupper since 2007Managing Director of Fan Media
Lecturer of New Marketing at IED in Milan
Hacker, SW Architect & BloggerFounder of Pingram.me. Copied in Silicon Valley
GENNARO VARRIALE - CTO (Co-Founder)Platform Development & Managing
FABRIZIO RINALDI - COMMUNITY MANAGER (Partner)Influencer recruiting and Managing
LUCA CAMILLO - WEB DEVELOPER (Partner)Platform Development & Managing
Guru of Programming and systems engineeringProject Manager
EXIT STRATEGY
These Guys Will Want It
40M $ venture capital
acquired from AOL 100M$
3M $
25M $ venture capital
35M $ venture capital
8M $
THANKS!
• Selected for the finals of Springboard UK-Italy (Sep-12)
• Winner of the incubation process to “VULCANICA- MENTE, dal Talento all’Impresa” (Jun-12)
• Among the eight projects selected by startcup registro.it to be presented to investors during the Internet festival of Pisa (Sep-12)
• Selected by The Founder Institute for Rome edition fall 2012 (Sep-12)
• Finalist at Wind Business Factor (Oct-12)
• Winner of “La Battaglia delle Idee” by Ninja Marketing and Comune di Napoli with Microsoft Bizspark program access (Oct-12)
Buzzoole : Like Google, but in Buzz Marketing...
• Insered in the shortlist WCAP 2012 (Nov-12)