Influencers vs Ambassadors

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  • date post

    11-Jan-2017
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    Business

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Transcript of Influencers vs Ambassadors

  • INFLUENCERS versus

    AMBASSADORS

    Panel6:InfluencerMarke0ng

    @ideasandrew

  • AMBASSADORS

    very satisfied customers and

    evangelists

    INFLUENCERS

    bloggers, celebrity, youtubers & instagramers

  • INFLUENCERS

    H I R E D

    AMBASSADORS

    I N V I T E D

  • INFLUENCERS

    defined by the size of their network

    AMBASSADORS

    defined by the strength of their persuasion

  • @iamyuking@msbabelovebebes @sarahroisza

  • INFLUENCERS

    carry your message

    AMBASSADORS

    carry your mission

  • INFLUENCERS

    support your campaign

    AMBASSADORS

    sustain your conversation

    +

  • 2015.Carrythemessage.SupporttheCampaign

  • 2016.CarrytheMission....SustaintheConversa0on

  • INFLUENCERS

    Motivated to grow their audience

    AMBASSADORS

    Motivated to help their friends

  • INFLUENCERS

    The commitment level is social

    AMBASSADORS

    The commitment level is strategic

  • INFLUENCERS

    Fans are drawn to Influencers because of their personality

    of their brand

    AMBASSADORS

    Fans are drawn to Ambassadors because

    of their passion of your brand

  • INFLUENCERS

    needed to kick start your

    product launch

    AMBASSADORS

    needed to sustain your

    product life cycle

  • INFLUENCERS

    advocate of your content

    AMBASSADORS

    advisors when you have a crisis

  • Both Influencers & Ambassadors Need Different Incentives.

    Remuneration vs Recognition

  • Both Influencers & Ambassadors have some

    loyalty of your brand.

    Short-term vs Long-term

  • If you wish to move FAR, look for ambassadors

    If you wish to move FAST, work with

    influencers