A New Business A New Business Plan Plan

AmazonAmazon143, M.M.Ali road. (Near WASA square143, M.M.Ali road. (Near WASA square

Names and Addresses of Names and Addresses of PrincipalsPrincipals

NameName: Mr .Rafee Ibne Azad: Mr .Rafee Ibne Azad Address: 70/A, Agrabad CDA R/a,ChittagongAddress: 70/A, Agrabad CDA R/a,Chittagong Phone:01822826312Phone:01822826312 Name: Name: Mr.Zahid uddin sayedMr.Zahid uddin sayed House: 486; road: 10; Chawkbazar R/a, House: 486; road: 10; Chawkbazar R/a,

Chittagong.Chittagong. Ph:01672989039Ph:01672989039 NameName: Mr. Shahidul islam: Mr. Shahidul islam 2,R.C. Church Road, Agrabad CDA R/a, 2,R.C. Church Road, Agrabad CDA R/a,

Chittagong.Chittagong. Ph:01871393803Ph:01871393803

Nature of BusinessNature of Business Amazon is a small business, owned Amazon is a small business, owned

entirely by three partners. It is a entirely by three partners. It is a furniture showroom, which retails furniture showroom, which retails foreign metal, artificial and wooden foreign metal, artificial and wooden furniture for office, organization and furniture for office, organization and households.households.

Financial indicatorsFinancial indicators Each partner contributes 15,00,000 Taka as Each partner contributes 15,00,000 Taka as

capital in the businesscapital in the business Mr.Rafee Ibne Azad Mr.Rafee Ibne Azad 15,00,000 15,00,000

TakaTaka Ms.Zahid uddin sayed 15,00,000 Ms.Zahid uddin sayed 15,00,000

TakaTaka Mr. Shahidul islam 15,00,000 Mr. Shahidul islam 15,00,000

TakaTaka Owner capital of partners is 45,00,000 Taka. Owner capital of partners is 45,00,000 Taka.

Our business need 25,00,000 bank loanOur business need 25,00,000 bank loan

Industry analysisIndustry analysis Retailing furniture is a traditional Retailing furniture is a traditional

business. Traditionally furniture, be it business. Traditionally furniture, be it wooden or metal is sold through wooden or metal is sold through different outlets usually called Furniture different outlets usually called Furniture shop. shop.

The main volume in the industry is now The main volume in the industry is now concentrated in artificial furniture. But, concentrated in artificial furniture. But, the demand of wooden furniture is still the demand of wooden furniture is still big. So, the existing industry demands big. So, the existing industry demands both artificial and wooden furniture both artificial and wooden furniture

Competitors AnalysisCompetitors AnalysisName of Competitor

Estimated Sales Share of Market (%)

Otobi 5,00,000 T.K 30%Heritage 1,00,000 T.K 5%Unique furniture 1,70,000 T.K. 10%Partex 3,35,000 T.K. 20%Ananda furniture 1,35,000 T.K. 8%Navana 2,50,000 T.K. 15%

  Market segmentationMarket segmentation

Otobi 30%Heritage 5%Unique furniture 10%Partex 20%Ananda furniture 8%Navana 15%Other 12%

Market segmentationMarket segmentation

VisionVision

Amazon is a privately owned Amazon is a privately owned specialty retailer of high-end office specialty retailer of high-end office furniture for various organizations furniture for various organizations who care about elegant office space. who care about elegant office space. Our customers are in all levels of Our customers are in all levels of business that can afford very high business that can afford very high quality office furniture, plus a quality office furniture, plus a growing portion of high-end home growing portion of high-end home and apartment.and apartment.

MissionMission

Amazon helps to get pleasant, Amazon helps to get pleasant, productive office environments with productive office environments with well-designed furniture that well-designed furniture that incorporates new technology into incorporates new technology into the classic office mode, in which real the classic office mode, in which real people can work happily. We are people can work happily. We are sensitive to the look and feel of good sensitive to the look and feel of good wood and fine metal furniture. wood and fine metal furniture.

Products and Service Description

Our main line is the office and fashionable Our main line is the office and fashionable home furniture. These are elegant pieces home furniture. These are elegant pieces of office furniture designed to look good of office furniture designed to look good in executive office or home office, and at in executive office or home office, and at the same time be ideal for real use of the same time be ideal for real use of furniture. We also provide complementary furniture. We also provide complementary pieces to fill out the office suite, including pieces to fill out the office suite, including file cabinets, Printer stands, and file cabinets, Printer stands, and bookcases. We provide custom designs to bookcases. We provide custom designs to fit exact measurements.fit exact measurements.

Strategic goals and Strategic goals and objectivesobjectives

We focus on a special kind of customer, We focus on a special kind of customer, the person who wants very high quality the person who wants very high quality office furniture customized to work office furniture customized to work beautifully. Our customer might be in beautifully. Our customer might be in larger corporations, small or medium larger corporations, small or medium business, or in a home office with or business, or in a home office with or without a home-office business. without a home-office business.

Our marketing strategy assumes that we Our marketing strategy assumes that we need to go into specialty channels to need to go into specialty channels to address our target customer's needs. address our target customer's needs.

Location of the businessLocation of the business

Choosing the right location is a Choosing the right location is a competitive business strategy. competitive business strategy. Amazon is located in multiple Amazon is located in multiple facilities in the West of WASA facilities in the West of WASA Square. The facility includes office Square. The facility includes office and workshop space, important and workshop space, important places and access to the Dhaka places and access to the Dhaka trunk road, and good parking.trunk road, and good parking.

Size of the BusinessSize of the Business

Our business is a partnership Our business is a partnership business. It has a showroom of 2,270 business. It has a showroom of 2,270 square feet and a storehouse of square feet and a storehouse of 5,000 square feet. It has good view 5,000 square feet. It has good view from outside through large plain from outside through large plain glass. It has a digital signboard at glass. It has a digital signboard at top of main door. It is well decorated top of main door. It is well decorated with many articles.with many articles.

List of the documents to List of the documents to start a business start a business 

TIN NumberTIN Number TRADE LicenseTRADE License Current bank accountCurrent bank account Partnership deedPartnership deed

Procurement processProcurement process

In a procurement plan, the following In a procurement plan, the following activities are required:activities are required:

Information Searching from various Information Searching from various supplierssuppliers

Physical Verification for quality, design, Physical Verification for quality, design, quantityquantity

Comparing with other alternativesComparing with other alternatives Study all documents carefullyStudy all documents carefully Measure costing per unit or orderMeasure costing per unit or order

Name of the suppliersName of the suppliers

Interior Heights LtdInterior Heights Ltd MawtsMawts OTOBI LimitedOTOBI Limited

Pricing Pricing can vary with the design and

quality.So, we choose three categories for our

pricing. Category 1- Higher price with high

quality Category 2- Medium price with quality Category 3- Low price with quality

Promotion

Our company's promotional strategy targets potential consumers. Our company has produced a catalogue featuring our products and samples of our wood finishes that we distribute to targeted consumer. The wood finish samples are used to show customers the finishes and stains available with our products.

Sales

Our strategy focuses first on maintaining the identity with the high-end buyer who appreciates the best available quality, but is also very demanding regarding computer systems and technology.

Distribution

Manufacture/Importer----Amazon----Consumer

Organization plan It is a partnership business of five partners with a written partnership deed. Managing

DirectorFinance and Account Department---Procurement Department---Sales and

Marketing Department---Logistic Department

And sales person, Clark ,Guard also added lower level employees.

SOWT Analysis (SWOT)

Strength Weakness

1)Medium cost of living2)Growing demand of furniture

1)Lack of communication2)Lack of skill labor force

Risk analysis 1.Increasing the price of purchase

product from importer. 2.Market captured by giant

competitor. 3.Explosion of business environment

in the location.

FINANCIAL PLAN We do expect a significant increase in

profitability this year, and in the future, because we are learning how to deal with the increasing sales levels of selling through channels. Despite the lower profitability levels of starting year, we expect to pass 5% in 20017, and remain at that level through 2018. Income statement details at hard copy.

Break-Even AnalysisComputing the Break-Even Point in Sales Where the immediate objective is to find only the sales

volume that is necessary to reach the break-even point, the procedure is:

For a month1.Toatal expenditure is 40,000 Taka2. Sales revenue of 2,00,000 taka on 20% profit is

2,40,000 Taka3.Break-even point in sales: (Sales revenue – Total

expenditure)=(2,40,000 – 40,0000) Taka

=2,00,000 Taka

We believe that if all factors work properly we

will get success in this plan. And successfully we will pay the bank lone. We also hope to get positive replay from

the bank.

Thank You