Acute Daycare Centers bussiness plan
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A+cute Daycare Centers Travis Wilson Matt Broggi Gloria Gao Vasudha Vangarajan Yoni Reisman
description
This is a 7 minutes presentation slides I put together and presented for a group project in the course Business Plan Development. At that point, we've had a revised executive summary, marketing plan, and operation plan, as well as the new add-ons including development plan and management bios. We are now half way through the semester and project.
Transcript of Acute Daycare Centers bussiness plan
A+cute Daycare Centers
Travis WilsonMatt BroggiGloria Gao
Vasudha VangarajanYoni Reisman
Working Parents’ Dilemma
Sick Child VS. Work
VS
We provide the fast relief for you pain!
A+Cute Daycare
ADC ServicesChild pick up services from traditional daycare location
In-house Medical staff
Daycare for acutely ill children
Benefits to Parents
• Prevents absence from work or scheduled event
• Quickly removes child from the hectic daycare environment when child is ill
• Provides immediate diagnosis and application of medical care to sick child shorten recovery time
• Allows for prescriptions to be ordered and picked up by the end of the day
•Prevents absence from work or scheduled event.
• Prevents alternative to short notice baby sitter or nanny service
Target Market
Ultimate end customers are working parents• Via regular daycare centers• Via pediatrician offices• Via preschools• Directly to working parents
Advertising and Promotion
Personal Selling Regular daycare centers, pediatrician,
preschool/elementary school PTAs
Print Advertising
Local magazines, pamphlets to parents groups
Online Advertising
Google ad words, Facebook Advertising, Groupon, Parenting chat forums, etc
Operations
In-house• Patient Care (Core)
• Administrative• Child Transportation
• HR/Training
Outsoursed• Payroll • Taxes
• Others
Manager (1)
PA or Nurse Practitioner
(1)
Daycare Staff (1-2)
Driver (1)
Competitive Advantages
The first and only sick kid daycare center• No direct competitors• The first to build partnership with referrals
Well-qualified and reliable team • Professional pediatricians & nurses• Management team
Comprehensive services
Development Plan
Phase 1 (1-1.5 Years)
Phase 2(2-3 Years)
Development Tree
Store 1- Roswell
Child Transportation
Diagnosis & Treating
Caretaking
Store 2-Marietta
Child Transportation
Child Transportation
Caretaking
Games & Toys
Store 3-Duluth
Child Transportation
Child Transportation
Caretaking
Child Library
Store 4-Downtown
Atlanta
Key Services
Video Players
TV/Educational Program
Individual Caregiver placement
Store 5- Outside of Georgia
Key Services
New Services
Risk Analysis
Incorrect estimate of market acceptance
Unable to find qualified pediatricians
Over predict market demand
Red tape from regulatory agencies
Management Team
President & Chief Executive OfficerTravis Wilson
Chief Operations
Officer
Matt Broggi
Director of Organizational Development
Gloria Gao
Director of Sales
Yoni Reisman
Chief Marketing
Officer
Vasudha Rangarajan
THANK YOU!
