Enterprenuership Bussiness Plan

Click here to load reader

  • date post

    05-Apr-2015
  • Category

    Documents

  • view

    179
  • download

    7

Embed Size (px)

Transcript of Enterprenuership Bussiness Plan

ANGEL Beauty Parlour

BUSINESS PLAN BY Pragnya Rout- 09129 Chaya Yadav- 09213 Priyanka Singh- 09236 Samarpita Bhattarcharya- 09240 Khaja Nayab Rasool- 09244

1

Table of ContentsSection I: Executive Summary ................................................................................................................. 4 Objectives ........................................................................................................................................... 5 Mission................................................................................................................................................ 5 Keys to Success ................................................................................................................................... 5 Section II. Business Description............................................................................................................... 6 2.1 Company Locations and Facilities .................................................................................................. 6 2.2 Products and Services.................................................................................................................... 6 2.3 Product and Service Description.................................................................................................... 6 2.4 Competitive Edge .......................................................................................................................... 7 2.5 Financials ....................................................................................................................................... 7 2.6 Company Summary ....................................................................................................................... 8 2.7 Emphasize quality, originality, and dependability of service. ........................................................ 8 2.8 We will provide a unique atmosphere........................................................................................... 8 2.9 Build a community relationship-oriented business. ...................................................................... 8 Section III. Marketing .............................................................................................................................. 9 3.1 Market Segmentation ................................................................................................................... 9 3.2 Target Market Segment Strategy................................................................................................. 10 3.2.1 Market Needs........................................................................................................................ 10 3.2.2 Market Trends ....................................................................................................................... 10 3.2.3 Market Growth...................................................................................................................... 10 3.3 Service Business Analysis ............................................................................................................ 10 3.3.1 Main Competitors ................................................................................................................. 11 3.3.2 Business Participants ............................................................................................................. 11 3.3.3 Competition and Buying Patterns .......................................................................................... 11 3.4 Value Proposition ........................................................................................................................ 11 2

3.5 Competitive Edge ........................................................................................................................ 11 3.6 Marketing Strategy...................................................................................................................... 12 3.6.1 Promotion Strategy ............................................................................................................... 12 3.6.2 Marketing Programs .............................................................................................................. 13 3.6.3 Positioning Statement ........................................................................................................... 13 3.6.4 Pricing Strategy ..................................................................................................................... 14 3.7 Sales Strategy .............................................................................................................................. 14 3.7.1 Sales Forecast........................................................................................................................ 14 3.7.2 Sales Programs ...................................................................................................................... 15 3.8 Strategic Alliances ....................................................................................................................... 15 Section IV. Operations & Support ......................................................................................................... 16 Section V. Technology and R&D ............................................................................................................ 17 Competitive Comparison................................................................................................................... 17 Sales Literature ................................................................................................................................. 17 Fulfillment ......................................................................................................................................... 17 Technology ........................................................................................................................................ 17 Future Products and Services ............................................................................................................ 17 Section VI. Management ....................................................................................................................... 18 6.1 Organizational Structure ............................................................................................................. 18 6.2 Management Team ..................................................................................................................... 18 Section VII. Financial Plans & Projections ............................................................................................. 24 Section VIII. Critical Risks and Uncertainty ............................................................................................ 35 Section IX: Exit and Harvest Strategy .................................................................................................... 36 Section X. Milestone Schedule .............................................................................................................. 36 Section XI: Appendix & Bibliography..................................................................................................... 38

3

Section I: Executive SummaryAngel Beauty Salon aims to be the premier spa/salon in the Andhra Pradesh, Hyderabad area. Through a unique combination of offered services and products, they will quickly gain market share. Angel Beauty Salon will provide customers with a relaxing, rejuvenating atmosphere where all of their mind and body needs can be met and that too at their own place. The business will be set up as a partnership with Milind Habib, Priyanka Singh, Chaya Yadav, Pragnya Rout, Samarpita Bhattacharya and Khaja Nayab owning equal portions of the operation.

4

ObjectivesThe objectives for Angel Beauty Parlour are outlined below: y y y y Substantial sales revenue by end of second year. Profit before tax by end of second year. Have clientele return rate of 90% by end of first year. Become established community destination by end of first year.

MissionAngel Beauty Salon will provide a comforting, yet stimulating, atmosphere in which customers will be able to relax both their body and mind, reconnecting their daily lives to their true purpose through a wide range of holistic methods including massage, body works, energy works, and hair styling. Angel Beauty Salon will establish itself as a dependable destination to which they can always come to escape the stresses of life, and rejuvenate their energies, their souls, and their lives.

Keys to Successy Quality and skilled employees familiar with energy work and oriented to a soothing spiritual disposition. y Establish trust within the community that each customer's needs will be taken care of during every visit. y y Easily accessible location. Effective advertising.

5

Section II. Business Description2.1 Company Locations and FacilitiesTarget sites for Angel Beauty Salon include Hyderabad in the Warehouse District and Art Districts near Entertainment Sports Arena, and a rural area off route 40/440 between Kukatpally and Madhapur. Angel will need at least 4,000 square feet (sq. ft.) of space. Initial estimates put leasing between 540/sq. ft. to 1260/sq. ft. (inclusive of tax and accommodations). Contact has been made with Royal Realtors Real Estate for 4,200 sq. ft. at 510 Madhapur, Hyderabad. This site is within the target priority area in part of the Warehouse District. The lease is 1260/sq. ft., making estimated payments at 440,000 /month, the most expensive of all target sites. We also have met with Rahul Singhal of Silicon Properties when shown the space available at Kukatpally. This space is in priority target range, and will be two blocks from the Kukatpally Main mar