Bring a Crowdfunding Specialty

to your Small Business Development Center

Diane Wolverton, The Local Crowd Co-Founder & CEO

Kim Vincent, The Local Crowd Co-Founder & COO

Jill Kline, State Director, Wyoming SBDC

ASBDC September 19-22, Orlando Florida

The New Normal• Crowdfunders raised more than 16 billion dollars in

2014—up from 6 billion the year before.

• 34 Billion Projected for 2015

• Rewards Based• Donation Based• Equity Based• Lending Based

What is Crowdfunding?

Who uses crowdfunding most?

About 60% of the users of Kickstarter & Indiegogoare under the age of 35.

Crowdfunding Best Practices

Creating User Success

–Massolutions Crowdfunding Industry Report

Day to Day marketing plans raise 180% more.

Regular updates raise 126% more.

Videos raise 105% more.

Teams raise 38% more.

Best campaigns last 20-40 days.

Best descriptions are 300-500 words.

Once you reach goal, you are 78% more likely to exceed it.

Personal email is Best way to connect.

People are 22% more likely to give once

the project has reached 40% of its goal.

Expanding the Pool of Contributors

1st Tier

1st Tier

2nd Tier

2nd Tier

3rd Tier

80% of funds raised come from activities of the Campaign Creator and his or her team. In the TLC model, the Community becomes the team, increasing the success factor exponentially.

Case Study: Moonflower Yoga

Serendipity Books & Coffee

Ana’s on Main Street

Positive Progressions

Developing a Crowdfunding Specialty

For your SBDC

Professional Development

Integration with the Business

Planning Process

A Team Approach

Your Center’s

Strategic Plan

Questions?

Thank You!

Diane Wolvertondiane@TheLocalCrowd.biz

Kim Vincentkim@TheLocalCrowd.biz

Jill KlineJkline@uwyo.edu