Post on 04-Jul-2020
Essentials of Demand Generation
Naaraa
Naaraa
Building a
Compelling
Profile
Growing your
Network
Using Social
for Marketing
What properties do you have?
What content do you have?
Define and control the schedule
Keep it simple
Search engine optimization
Republishing content from other channels
Buyer research
Highest return for developing thought leadership
Static information (brochure ware)
Webinars & event information, registration
Email landing pages
News and company developments
Job postings & career information
Blog hosting
Branding
Event promotion
The lighter & more personal side of business
Photo libraries
Driving traffic to website
Central hub where other sites feed into
Developing professional networks
Company and showcase pages
Developing thought leadership
Connecting with clients
Researching prospects
Driving leads to blog & website
Easy to compose & easy-to-consume content
Quick responses
Posting micro-blogs linked to blog site
Creating a social buzz
Promoting thought leadership
Branding
Real time news
Driving traffic to website
Posting videos
Good for training
Good for branding
Have high stickiness
High rate of sharing
Driving traffic to website
Get organized with an editorial calendar
Create and publish regularly and consistently
Use each site for best purposes
Use them all to drive traffic to blog and website
Naaraa