Creating Compelling Social Images: A Guide for Digital Marketers
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Creating Compelling Social Images A Guide for Digital Marketers By: Garrett Heath
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Transcript of Creating Compelling Social Images: A Guide for Digital Marketers
Creating Compelling Social Images
A Guide for Digital Marketers
By: Garrett Heath
Images are Important
On Social Media
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Twitter Found 35% IncreaseIn Retweets with a Photo
http://bit.ly/photosintweets
So We Create Many
Compelling Images
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But They Don’t Always
Scale for Social Media
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But Rackspace
Isn’t Alone
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Other Times Images May
Look Awesome on Desktop…
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…But Aren’t Too
Hot on Mobile
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What We Want Is Greatness
Like These Brands
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So Why Don’t We?
One Major Problem…
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EVERY SOCIAL NETWORK
HAS OWN IMAGE SIZE
REQUIREMENTS!!!!
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• Twitter: 2:1 ratio, suggests a 1024 x 512 pixel image
• Twitter for iOS: actually different, a 1.75:1 ratio
• Facebook: suggests a 1200 x 630 pixel image
• Google+: posts images at 345 x 195 pixels
• LinkedIn: posts a thumbnail sized image at 180 x 110 pixels
Social Network Sizes
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This is just too much…
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…But there’s hope!
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• Numbers were crunched and found one size that will work for Twitter, Facebook, Google+ and LinkedIn
• 1600 pixels wide
• 800 pixels tall
• 160 pixel padding on the left and right borders
Blueprint for One Image to Rule Them All
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Blueprint for One Image to Rule Them All
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• Place the most important elements in the middle
• This includes both graphics and text
• Don’t go crazy with the amount of text in the image
• The padding is “nonessential” elements on the borders that can be chopped off
Blueprint for One Image to Rule Them All
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One Image to Rule Them All: Example
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So What Does
It Look Like?
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On Twitter Desktop
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On Twitter iOS
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On Facebook
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On Google Plus
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On LinkedIn
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• Images are important in social, so think about them in advance
• Ask the creative team to design them at:
– 1600 pixels wide
– 800 pixels tall
– 160 pixel padding on the left and right border
• Note that these image specs work for Twitter, Facebook, Google+ and Linkedinbecause they display images in landscape mode
• This image size will not be optimal for Instagram (square) or Pinterest (portrait)
Closing Thoughts
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