Basics of social media (other than blogs)€¦ · Essentials of Demand Generation Naaraa. Naaraa....
Transcript of Basics of social media (other than blogs)€¦ · Essentials of Demand Generation Naaraa. Naaraa....
![Page 1: Basics of social media (other than blogs)€¦ · Essentials of Demand Generation Naaraa. Naaraa. Building a Compelling Profile Growing your Network Using Social for Marketing . What](https://reader033.fdocuments.in/reader033/viewer/2022042405/5f1cc683a6cdb567725294a3/html5/thumbnails/1.jpg)
Essentials of Demand Generation
Naaraa
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Naaraa
![Page 3: Basics of social media (other than blogs)€¦ · Essentials of Demand Generation Naaraa. Naaraa. Building a Compelling Profile Growing your Network Using Social for Marketing . What](https://reader033.fdocuments.in/reader033/viewer/2022042405/5f1cc683a6cdb567725294a3/html5/thumbnails/3.jpg)
Building a
Compelling
Profile
Growing your
Network
Using Social
for Marketing
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What properties do you have?
What content do you have?
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Define and control the schedule
Keep it simple
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Search engine optimization
Republishing content from other channels
Buyer research
Highest return for developing thought leadership
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Static information (brochure ware)
Webinars & event information, registration
Email landing pages
News and company developments
Job postings & career information
Blog hosting
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Branding
Event promotion
The lighter & more personal side of business
Photo libraries
Driving traffic to website
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Central hub where other sites feed into
Developing professional networks
Company and showcase pages
Developing thought leadership
Connecting with clients
Researching prospects
Driving leads to blog & website
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Easy to compose & easy-to-consume content
Quick responses
Posting micro-blogs linked to blog site
Creating a social buzz
Promoting thought leadership
Branding
Real time news
Driving traffic to website
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Posting videos
Good for training
Good for branding
Have high stickiness
High rate of sharing
Driving traffic to website
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Get organized with an editorial calendar
Create and publish regularly and consistently
Use each site for best purposes
Use them all to drive traffic to blog and website
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Naaraa