Wikis, blogs and online social networking
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Wikis, Blogs and Online Social Networking
Mark HeckelInformation Technology Training Specialist
ITS Training Services
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WHAT IS SOCIAL MEDIA?
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• The type of media that is based on conversation and interaction between people online.
• They use highly accessible and scalable publishing techniques.
• They turn monologues into dialogues.
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WHY SHOULD I WANT TO USE IT?
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• Networking in new ways, with new people, in new situations.
• Get access to leaders in your profession or area of interest.
• Provides a platform for developing and marketing your personal brand – you!
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• Can allow YOU to become a leader in your field of expertise.
• Gives you the opportunity to be heard – if you are willing to listen.
• Get to information faster, easier, in real time, at any time.
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HOW CAN I MAKE SOCIAL MEDIA WORK FOR ME?
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• Reputation management• Customer service• Public relations – either business or
personal• Customer/client loyalty• Thought leadership• Networking
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WHAT CAN I GAIN FROM SOCIAL MEDIA?
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• Reduced email volume• Reduced costs• Wider audience• More contacts and resources• Expanded network
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WIKIS
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Confluence
• Well-established wiki
• Allows for multi-media inclusion
• Easy to use• Good security• Usually server
based at the local site
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PB Works
• Free and premium• Web-based• Has multiple tools• Easy to share
access with others
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Zoho
• Free and premium sites
• Web-based• Includes multiple
tools (a suite)• Some tools have
limited capacity
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MediaWiki
• Popular tool• Base tool for
Wikipedia• Easy to add and
edit content
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Penn State WikispacesPenn State’s tool
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BLOGS
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Blogger
• Part of the Google family
• Free• Allows for creation
of multiple blogs• Allows for
customization of look
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WordPress
• Very popular• Easy to use• Customizable with
some work
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Moveable Type
• Subscription service
• Base tool for the Blogs at Penn State
• Easy to use• Customizable• Shareable with
other authors
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Live Journal
• Free and premium• Not overly
customizable• Free version has
ads
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Blogs at Penn StatePenn State’s tool
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OTHER SOCIAL MEDIA
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• Leader in social media
• Based on “friends”• Includes Twitter
type updates• Can join and
create groups and fan pages
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delicious
• Online bookmarking and bookmark sharing tool
• Searchable for bookmarks from others using same tag
• Free• Plugins for Firefox
and IE
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• “Professional” cousin to Facebook
• Groups can be formed
• Twitter type posts• Can subscribe to
digests of posts
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• Microblogging tool• Limited characters• People “follow”
each other• Searchable by
hash tag
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digg
• Content rated by users
• The more people “digg” something, the more popular it becomes
• Peer evaluation of content
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Skype
• On-line audio and video calls
• Premium• Requires a small
download• Not a true web 2.o
application
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Meebo
• IM aggregator• Private chat rooms• Completely web-
based• Some ads
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YouTube
• Video site• Upload videos and
watch others• Commenting or
video commenting• Creates channels
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Slideshare
• On-line slide shows• Upload
PowerPoints to the web – share with some or all
• Shows available from any web browser
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Ning
• Used for creating communities of practice
• Several tools built in, including chat, email and blogging
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Netvibes
• Start page• Customizable• Free• Has several
“widgets” to make it more useful
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flickr
• On-line photo streaming and sharing
• Part of Yahoo!• Creates photo
streams• Allows for
mashups with other programs
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Google Wave
• Enhanced email – microblogging – instant messaging client
• Creates threads of conversations
• Allows for real-time dialog – you can see what others type as they type