Social Media: Blogs

a presentation for Raising Our Asian Pacific American Representation (ROAR)

March 18, 2008

by Brian Hsi

Wikis BlogsDiscussion

forums

Text messaging

Social network sites

Photo sharing sites

RSSMobile devices

WHAT’S ALL THE FUSS?

JUST TOOLS LIKE THESE…Photo by Snapshot4665http://farm2.static.flickr.com/1107/1386877608_e9120f69ac_o.jpg

OR THESE…Photo by Julia Manzerovahttp://farm2.static.flickr.com/1353/932055586_14faccd1c6_b.jpg

Photo by Bryan Costinhttp://farm3.static.flickr.com/2083/2196615634_d13910b67c_b.jpg

OR THESE

WHICH TOOL IS BEST FOR THE JOB?Photo by sfllaw/Simon Lawhttp://www.flickr.com/photo_zoom.gne?id=222795669&size=l

• Or…– Who is your audience?– What do you want to do?– What do they want to do?– How do you pair up these goals?– What tools do you use?

Source – http://blogs.forrester.com/charleneli/2007/12/the-post-method.html

WHAT IS A BLOG?Photo by Tim O’Brienhttp://farm1.static.flickr.com/134/318947873_12028f1b66_b.jpg

Blog title

Content/Blog post

Other data

Comments

Date, Time

BASIC BLOG ANATOMY

Most recent post

Older

http://blogs.technet.com/b2ix

1 + 1 = 2XTHAT’S IT?

NETWORKS MATTERhttp://www.twoantennas.com/projects/delicious-network-explorer/

Responding Linking Tagging Comments

BUILT IN NETWORK CONNECTIONS

CONTENT SYNDICATION / “FOLLOW ME”

THE ROLE OF SEARCH

Bots

Relevance

Popularity

ALL OF THIS CAN LEAD TO A GLOBAL IMPACT

Photo by Ko Htike published at http://bp1.blogger.com/_63uOqYlI5Kk/RvfAlDU0RRI/AAAAAAAAAZc/YVkX_J-GFvA/s1600-h/IMG_0053.JPG and http://news.bbc.co.uk/2/hi/asia-pacific/7012984.stm

HOW DO YOU DEFININE SUCCESS?

• How blogs fit in with your goals– Remember, blogs are specific tools that

allow for interaction through the content produced and consumed

• Possible success indicators– how many people follow you– how many comments– how many commenters– how many comments per post– how many posts– which posts were visited the most– total referrals– referrals to a given post– unique tags

Photo by Frédéric de Villamilhttp://farm3.static.flickr.com/2281/2304383359_98046abf3a.jpg

GETTING STARTED

• One author or multiple authors?

• Consider a content schedule at first

• Start small and private

• Tell a small group, encourage feedback

• Iterate

• Now start your linking, tagging

• Respond promptly to comments

• Have fun

Photo by notmyown2k3 / Kevin Smith http://farm1.static.flickr.com/8/10745735_686872c815_b.jpg

CONNECTLISTENIDENTIFY

SOME KEY STRATEGIES

IDENTIFYPhoto by Auntie Phttp://farm1.static.flickr.com/12/17135231_30c542a363_b.jpg

• Who is your audience?

• Who are your colleagues in this space?

• Who are your competitors in this space?

LISTENPhoto by Nick J Adamshttp://farm1.static.flickr.com/45/113715267_97c1db6387_o.jpg

• What is your audience saying?

• To what extent do blogs resonate with them?

• What do they want?

• What is their capacity? Will they choose to pay attention to you?

• What are others (competitors/colleagues) saying?– How are they doing it?

• Get a feel for the neighborhood

CONNECT – TONE

Humorous Authoritative Referential Questioning

Antagonistic Personal Analytical etc

CONNECT – MANNER

Linking Quoting Analysis

Observation Commentary Referrals

Commenting Tagging Syndication

?s – INCREASING CIVIC ENGAGEMENT / WHAT CAN BE BLOGGED?

• Possible scenarios– Keep your audience informed about happenings (top

down)

– Share happenings from the community (bottom up)

– Analysis of what is going on and what impact it has

– Transparency to events, meetings, etc

– Post rally feedback (photos, reflections, thanks, etc)

– Gathering input

– Recognition of membership / constituents

– …

?s – BLOGS DESIGNRetrieved on March 15, 2008 fromhttp://www.sixapart.com

• Multiple options exist for all skill levels and business / organization needs

?s – BLOG FEATURES

• Vary by provider

• Blogs vs Content Management Systems

• Multiple third party add ins

– Balancing your needs and those of your audience

• Other tools

– Windows Live Writer

– Feedburner

?s – BLOGS ADMIN WALKTHROUGH

ADDITIONAL RESOURCES

• Video :Blogs in Plain English http://www.commoncraft.com/blogs• Blogs and community: launching a new paradigm for online community?

http://www.fullcirc.com/weblog/2006/12/blogs-and-community-launching-new.htm• Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/• 10 Ways Nonprofits Can Use Blogs http://www.netsquared.org/blog/britt-bravo/10-ways-

nonprofits-can-use-blogs• The Blogging Process http://blogs.salon.com/0002007/2003/07/30.html#a346• Blogs, tags and RSS (pdf) http://www.consultantcommons.org/files/Blog-Tag-Rss.pdf• Weblog strategies for nonprofits

http://radiofreeblogistan.com/2003/10/03/weblog_strategies_for_nonprofits.html• Nonprofits and Weblogs http://news.gilbert.org/NPOWeblogs• Seven Characteristics of an Online Organization http://www.onenw.org/toolkit/7-characteristics/• Why the Web Matters http://www.onenw.org/toolkit/web-matters/• Writing Online Best Practices http://www.onenw.org/toolkit/writing-online-best-practices/• A Nonprofits' Guide to the Blogosphere

http://www.techsoup.org/learningcenter/internet/page5509.cfm?cg=searchterms&sg=blogs• Seven Blogging Tools Reviewed (2006)

http://www.techsoup.org/learningcenter/webbuilding/page5516.cfm?cg=searchterms&sg=blogs• Idealware http://www.idealware.org/• Nten http://nten.org/• NetSquared http://www.netsquared.org/• Nonprofit technology links http://del.icio.us/tag/nptech

• Eric Pee– http://www.flickr.com/photos/irreverentbastard/345975426/sizes/o/– http://farm1.static.flickr.com/136/345975426_2f4237bddb_o.jpg

• monkeyc.net– http://www.flickr.com/photos/monkeyc/174414041/sizes/s/– http://farm1.static.flickr.com/45/174414041_ad64b1e214_m.jpg

• jhoweaa/Jim– http://www.flickr.com/photos/jhoweaa/327651705/sizes/s/– http://farm1.static.flickr.com/141/327651705_25b6801f56_m.jpg

• ganessas / Maria– http://www.flickr.com/photos/32746775@N00/426540230/sizes/s/– http://farm1.static.flickr.com/181/426540230_b64981f804_m.jpg

• Kalense Kid / Martin Sharman– http://farm1.static.flickr.com/7/11618992_205be6b8e9_m.jpg– http://www.flickr.com/photos/sharman/11618992/sizes/s/

• draggin / jason toal– http://farm1.static.flickr.com/9/15223525_85431314fa_o.jpg– http://www.flickr.com/photos/draggin/15223525/sizes/o/

• notmyown2k3 / Kevin Smith– http://www.flickr.com/photos/notmyown/10745735/sizes/l/– http://farm1.static.flickr.com/8/10745735_686872c815_b.jpg

ADDITIONAL IMAGE CREDITS