Ancillary Product Digipak Timeline

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Transcript of Ancillary Product Digipak Timeline

Ancillary Product: Digipak Timeline

Morgan Redman

Bibliography• https://en.wikipedia.org/wiki/Digipak• http://www.discfactory.co.uk/packaging/cd-digipaks/

Digipaks• A digipak is a type of packaging for CD’s usually made

from paper and cardboard with internal plastic segments designed for holding one or more discs.

• Folded in a method that resembles a book; this is called a gatefold.

• Usually contains leaflets, with lyrics, and photographs within the case.

Development• Digipak’s became popular in the 2000s after being

developed amongst record labels.• They were the first successful alternatives to jewel

cases. • They were originally owned by IMPAC Group Inc.• In 2000 MeadWestvaco MWV purchased the company which

then also later folded into AGI Media. • In 2010 MeadWestvaco sold AGI Media to Atlas Holdings.• In 2012 Atlas Holdings purchased Shorewood packaging and

combined the two together to form AGI-Shorewood.

Advantages, Disadvantages and Uses

• Digipaks are often used for singles or special editions of cd’s.

• They are less resistant to damage than jewel cases.• They are less vulnerable to extreme damage such as

cracking unlike jewel cases.• The teeth in a digipak are more prone to damage due to

easier crushing of the packaging.• The disc tray can become detached. • Digipaks are considered more environmentally friendly

due to their reduced use of plastic or in some cases full usage of recycled papers even for the disc tray.

Example 1

Example 1

Example 1