DIGIPACKWhat are digipacks?- Digipacks are a type of CD packaging made out of card

stock or other heavy paper/cardboard material.- They can flip open like a book or have three parts. One

portion of the packaging opens to the right and one to the left, with the CD in the center portion.

- Digipacks were first created by MeadWestvaco, and their product is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic "digipack" came to be used to describe all soft CD packaging.

- Many bands and labels like to use them for aesthetic reasons. The three section digipack sleeves opens up more design options because there is more room.

ARTIC MONKEYS (Whatever people say I am, that’s what I am not)

FRONT COVER

- The cover image on this CD is of a man smoking a cigarette. Its in black and white which elevates a simplistic and plain feel to the CD. This could be to represent the band ‘artic monkeys’ as everyday people who do everyday things; eg; smoking cigarettes. Furthermore, it could represent a ‘bad boy’ stereotype of the band members and their music.

- The band name is presented in the top left hand corner of the front cover and follows the prominent colour scheme. This is effective in grabbing the audiences attention because it stands out. The font style however contrasts with the style of music played throughout their CD; a harsher font style would have been more appropriate oppose to the playful swirly font chosen.

- This front cover revels very little detail compared to other bands, all that is reveled is the band name and an image of someone who we believe is in the band. This leaves the audience intrigued as it evokes a sense of mystery.

- The use of the cigarette prop highlights the genre of this cd. Also becomes an easy way to work out the target audience age through the recklessness of the cigarette he is holding.

- The scene of this image looks like he could be sitting outside a nightclub smoking, or outside a bar.

ARTIC MONKEYS (Whatever people say I am, that’s what I am not)

BACK COVER

- On the back cover, we have a matching colour theme going on to attract the audience further. This also portrays a professional look on the digipack as the theme is the same.

- Furthermore, the cigarette links in with the cigarette on the front cover, carrying on the everyday life message.

- The same man is photographed, however this time he appears down or upset as his head is in his hands. – The character on the front is perceived as a confident young lad who doesn’t care what people think of him, however the character on the back could show how he feels on the inside. Highlighting how you can never be sure how someone is feeling because they hide it all with how they hold themselves. These two images could link in with the title of this album ‘Whatever people say I am, that’s what I am not’

- Also, the back cover lists the songs within the album that could potentially link in with the scene – ‘dancing shoes’ and ‘I bet you look good on the dance floor’ relating to the scene of the nightclub or pub.

- There's a barcode on the back which is a predominant feature on the back cover of digipacks.

ARTIC MONKEYS (Whatever people say I am, that’s what I am not)

CD COVER

- The design on the CD cover carries on featuring cigarettes, highlighting the genre and target audience age.

- The colour scheme has continued on as well to keep the continuity with the rest of the digipack, making it look professional.

- The booklet inside this album is filled with coloured photographs of everyday people. For example, a man looking puzzled on the left and a group inside a cab eating a takeaway on the right.

- All the images are not as they appear, which links in with the title of the album. We see images of people however we don’t know anything about there current situation. Each of the faces evoke a feeling of sadness or worry which makes the audience think there’s something more harrowing going on within their lives.

Album Booklet