Textual Analysis: Digipak

Morgan Redman

Digipak

Digipak

Digipak

Digipak

Digipak

Colour Scheme• Black, white and pastel blush pink.• These colours are for the deluxe digipak, the original

without additional songs is lilac, white and pastel blush pink featured on the following slide.

• Black and white are colours that often connote a sense of nostalgia due to black and white photographs and cinematography.

• Pink is a hopeful happy colour and one that is associated with love.

• This links well with the themes of the songs which focus on relationships between couples and family members.

• The acoustic renditions of some songs on the deluxe album have an evocative feel of nostalgia and thus the black and white colour scheme adds to this.

Colour SchemeWhite font

opposed to pink, same typeface

Blue lilac additional graphics on standard

The font is larger on the deluxe

album

Pink font opposed to white, same

typeface

Pink font instead of pink

background

Layout• Simplistic, centred typography, bold font, capitalised

font, narrative layout of lyrics opposed to paragraphing, “justify” column alignment of lyrics, letterbox photographs, symbolic semiotic sign logo.

• Simplistic centred bold capitalised fonts make it easier for the text receiver to read.

• Column narrative lyrics for aesthetic and fitting it within the square booklet template.

• Semiotic symbolic sign of logo on inner booklet instead of front cover for aesthetic appeal. The logo is a deconstructed moose head.

LayoutCentral column alignment of information

Rule of Thirds• Font is in the central column in the rule of thirds grid

composition.• Letterbox images are placed in the top horizontal third

of the leaflet followed by song lyrics. • Central vertical third of the grid is reserved for

writing such as lyrics, song titled and band name as this is where the text receivers’ eye is automatically drawn to.

• Letterbox image ratio provides an interesting alternative to the typical layout of images in the central horizontal and vertical regions of the rule of thirds grid.

Rule of ThirdsTop

horizontal third

letterbox image

Font in central column of rule of

thirds compositional grid; central

focus of the eye

Image, Text and Font• Black and white images edited in post-production to have

a blush pastel pink colourisation hue. • Neon sign-like capitalised bold italic typeface for

title of band, album and songs.• Lyric text is sans serif italic easy to read. • Black and white colours and pastel pink hue evoke ideas

of nostalgia and romance, fun and happiness.• The neon sign style font connotes small town motel signs

and other such establishments or also Hollywood fame. • The font used for lyrics is simple to read due to the

nature of band name, album and lyrics being extremely significant to the music.

Image, Text and FontNeon sign font style

Black and white

photographs, increase in contrast,

post-production

colourisation

Lyrics in simple sans serif font,

text in paragraph

layout opposed to lyric genre

structure

Design Construction• Simple two pocket diptych style digipak.• Back• Front• Gatefold• Disc pocket• Booklet pocket

Design Construction

BACK FRONT

Application to Individual Project

The ideas that can be taken from this for the individual project include:• Post-production colourisation editing• Rule of thirds central alignment• Various fonts throughout• Print on CD matching the album cover• Logo importance• Unorthodox genre conventions such as lyric layout in

booklet/ leaflet• Idea of various styles for individual albums/ singles

meaning that less necessity to conform to the band’s current cover art etc