Service Management

Presentation on Advertisement

Kota Nikitha Reddy

CONTENTS

• SERVICE

•ADVERTISEMENT

•POSITIONING OF THE INDUSTRY

•CONSUMER NEEDS AND EXPECTATIONS

•7P’S OF ADVERTISEMENT

•OPERATIONAL ISSUES FOR SUCCESS

•QUALITY ISSUES

Service•It is intangible eco activity between buyer and

seller

•It cannot be stored

• Perishable

•Immediate consumption

•It cannot be transported

ADVERTISEMENT

Advertising involves the process where in a message is designed so as to promote a product, a thought, an idea or even a service.

Advertising is a form of communication intend to viewers to take some action.

Advertisement promotes the companies product and services.It helps increasing sales.Creating a brand image for the product and company.

POSITIONING OF THE INDUSTRY

At present every business organizations use the advertising as their main tool for marketing.

Whenever a company want to promote its product or service first thing comes in mind is advertising its product or service.

CONSUMER NEEDS AND EXPECTATIONS

•Service

•Price

•Quality

•Action

7P’S OF ADVERTISEMENT

PRODUCT:•How to design a creative ideas of the customers .•Medium of delivery of the service .

Price:Advertising costDepends on the advertising medium

Place:Distribution of the designed advertisements through various medium like TV at different time

Promotion:•Communicating about the importance of advertising industry•Building the brand•Importance of branding

People:People involve in the organization to deliver the advertisement•Creative designer•Communication strategy•Creative strategyAnd people associated with this

Physical evidence:•Tangibalising the intangible •Pre-advertisement and post-advertisements sale•Measuring the effectiveness of advertisement

Process:Starting from the designing of the advertisement to the delivery of the service is called process

OPERATIONAL ISSUES FOR SUCCESS

•Identifying the customer and analyzing the need.

•Creative ideas for best delivery of the service.

•Medium of delivery.

•Effectiveness of delivery.

•Every receiver should understand the advertisement.

QUALITY ISSUES

•Customer loyalty

•Better service

•Price

•Distinguish from the competitors

•Impeccable

THANK YOU