Facebook Advertisement : Secrets of Facebook Advertisement Conversion

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Transcript of Facebook Advertisement : Secrets of Facebook Advertisement Conversion

Page 1: Facebook Advertisement : Secrets of Facebook Advertisement Conversion
Page 2: Facebook Advertisement : Secrets of Facebook Advertisement Conversion

Facebook Hack: Facebook Audience Research

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Page 3: Facebook Advertisement : Secrets of Facebook Advertisement Conversion

Location1

Age2

Interests3

Gender3

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The Auction Policy

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For each ad impression, Facebook ad auction

system selects the best ads to run based on the

ads' maximum bids and ad performance. All ads

on Facebook compete against each other in this

process.

• Advertiser Bid.

• Ad Quality & Relevance.

• Estimated Action Rates

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How do I improve my relevance score?

Be specific with your targeting01

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Consider your ad's image and message

Learn from testing

Avoid using offensive and misleading content

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New Customer

Current Customer

New & Current Customer

How to Target the Right Audience on the base of your Goal?

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Know your Customers Interest

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Which is most important? Target or Creativity?

Target1

Creativity2

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Decide What Kind of Ad Works Best for your Business

Promote Your Page

Boost your Post

Send People to your Website

Increase Conversions on your Website

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How users Respond to Ads ?

Input Output

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Reach VS Engagement

Reach - Reach is the number of people who received impressions of a Page post.

Engagement – Click, Reaction, Comment and Share

Which is Most Important ? Reach or Engagement ? moshiurmonty.com

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How the CPC works ?

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When I should Retarget my Ads ?moshiurmonty.com

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AD

Promote your Page

AD

Boost Posts

Ad

Send People to your Website

AD

Others

1. Image2. Target3. Placement4. Content

1. Target2. Placement

1. Image2. Target3. Placement4. Content

1. Target

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