Embed Size (px)
Transcript of Milk Advertisement
Increasing prices of raw materials, demand for dairy products in emerging markets and the drive for health and wellness, are putting pressure on dairy manufacturers to develop innovative but cost effective products. Key growth strategies for many of the top companies include strengthening brand portfolios and expansion in growth markets such China and India. The Top 10 Dairy Companies is a report published by Business Insights that analyzes the innovation and growth strategies of the top 10 players in the dairy industry. This report identifies the product areas that the top 10 players are seeking to develop and also highlights the respective markets where each individual company is looking to grow. It also examines the comparative strengths, weaknesses, opportunities and threats facing the worlds leading dairy companies. Benchmark your performance against the leading dairy companies using market share and financial data in this report... Key findings from this report... -The global dairy industry is highly fragmented, with the top 10 companies representing about 22.4% of the total market size in 2006. -The global dairy market reached $402.5bn in 2006, representing a five-year CAGR of 3.7% and it is forecast to reach about $487.2bn in 2011, representing a five-year CAGR of 4.9%. -The leading dairy companies are focussing innovation on organic and functional dairy. Other latest developments have included products that are low fat, contain natural ingredients and no preservatives. -Nestl was the global industry leader with a 5.0% market share in 2006, followed by Danone (2.5%) and Dean Foods (2.4%). -Parmalats dairy business recorded revenues of R3,546m ($4,861m) for the fiscal year ended December 2007, an increase of 6.1% over 2006. Higher revenues in fiscal 2007 were mainly due to higher sales volume in Canada and Italy. The dairy revenues accounted for 91.8% of its consolidated revenues in 2007. Some key issues answered by this report... -Growing demand for dairy products in Asia is driving global milk prices. The increase in demand has been fuelled by population growth, increases in personal income and Western-style influences on the Asian diet (demand for non-native foods such as cheese slices, yogurt and skimmed milk among young urbanites). -Contracting European supply of milk. The milk quota system (introduced in 1984) has placed a limit on the amount of milk produced each year by EU dairy farmers. EU-25 milk production declined 0.3% during September 200407 and 1.4% in September 2007.
-Adverse climatic conditions in Australia and New Zealand. Australia and New Zealand are the two major milk exporters in the world. In 2005, both countries witnessed a drop in milk production due to adverse climatic conditions, with Australias output falling 0.3% and New Zealand down 4.0% year-on-year. Decline in output of worlds major milk exporters will impact the global milk supply and therefore, will lead to a rise in milk prices. Some key questions answered by this report... -What are the trends in the global dairy industry? -Who are the top 11 to 20 companies? -Which regions and segments offer the leading dairy companies the greatest growth opportunities? -How do the leading dairy companies compare in terms of financial performance and coverage by country and category? -What are the key strategies of the leading dairy companies and how do these strategies drive revenue and market share? This new report will enable you to... -Benchmark the worlds leading dairy companies with this reports ranking of the top 10 companies, detailing their financial performance and future prospects. -Identify and target future growth areas from this reports analysis of the acquisitions and divestments made by leading dairy companies and their strategies for growth. -Understand the key trends in the dairy market and the impact that they are expected to have, using this report. -Enhance your product development strategies with this reports analysis of the leading dairy companies innovation and NPD strategies and recent product launches. -Create more effective competitive strategies based on this reports SWOT analyses of the top dairy companies. -Assess the performance of leading dairy companies, identify their strengths and weakness and learn about their growth strategies with this report...
A sample for this product is available. Please Login/Register to download this sample. Customers who bought this item also bought Top 10 Food and Drinks Companies: Emerging Opportunities, Growth Strategies and Innovation in the Leading Players The Top 10 Flavour and Fragrance Companies The Top 10 Food and Drinks Ingredient Companies: Emerging opportunities, growth strategies and innovation in the leading players The Top 10 Food and Drinks Packaging Companies: Key Strategies For Market Growth and Future Innovation Dairy Products - Global Strategic Business Report The Top 10 Spirits Companies: Industry Trends and Growth Strategies of Leading Players The Top 10 Flavor and Fragrance Companies: Emerging Opportunities, Growth Strategies and Financial Performance The Top 10 Snacks Companies: Emerging Opportunities, Growth Strategies and Financial Performance The Top 10 Global Leaders In Food: Increasing Market Share, Revenues And NPD Success The Top 10 Soft Drinks Companies: Consumer Drivers, SWOT Analyses and Format and Flavour Trends
Milk was always manufactured and consumed in bulk in India. But with the rise in disposable incomes the demand for milk and related items are on a continuous rise. Milk is said to be among the most important part of the diets of Indian after wheat and rice. Milk production in India ranges from rural areas to the highly urbanized ones. In the rural areas every farmer having one or two cows or buffaloes yields around -3 litres of milk per animal. India is highly acclaimed for its high contribution of buffalo milk because of factors like high fat content and a host of other nutrients. India happens to be the highest producer of milk in the world. India contributes almost 65% of the total world buffalo milk. With the advent of modern technology India has risen from an insignificant amount of 200,000 liters per day (lpd) of milk in 1951, to 20 million liters per day in 2010. The country is home to almost 400 dairy plants.
The milk market in India does not have many active brands. The one major brand that has been dominating the diary industry in India since quite a few decades is Amul. Since Indians are very peculiar and choosy about the milk that they consume they do not like to try out other brands. They like sticking to trusted brands and the brand that has definitely occupied a major mind share of the Indian population as far as milk is concerned is Amul. It can easily be called the top milk brand in India. The undisputed Top Milk Brand in India is Amul. Established in 1946, the company deserves maximum credit for making India the world's largest milk and milk products producer. Evolved over the years as the most preferable liquid milk brand in the Indian subcontinent Amul churns out a turnover of almost ` 8,000 crore annually. According to industry experts the production forecast for the next year happens to be even better with an estimate turnover of ` 10,000 crore. The best thing about the brand is that it has not only penetrated the urbanized areas but the rural market as well. Amul apart from milk is the manufacturers of a host of allied products like Ghee, butter, cheese, powder milk, flavored milk, curd, cold coffee, Lassi etc.
Top Milk Brands in India
Amul Paras Mother Dairy Saras Verka Sweet
Kerala Co-operative Milk Marketing Federation (KCMMF), popularly called milma was established in April, 1980 with its Head Office at Thiruvananthapuram for the successful implementation of the Operation Flood ( a dairy programme launched in 1970 under the aegis of National Dairy Development Board(NDDB). The name milma represents: 2678 Primary milk co-operative societies now functioning as on 31.03.2010 8.31 lakhs farmer members Three Regional Co-operative Milk Producers' Union Thirteen Dairies capable of handling 12lakhs litres of milk per day Ten Milk Chilling Centres Two Cattle Feed Plants with cumulative capacity of 600MT per day One Milk Powder Plant of 10MT per day capacity A well established Training Centre 5,200 retail outlets
Over 32,000 people working either directly or indirectly for the functioning of milma
Apart from these we serve millions of consumers day-in and day-out.
ABT INDUSTRIES LIMITED (ABTIL) - Dairy Division
Founded in the year .the Dairy Division of ABTIL procures and processes close to 2, 00, 000 liters milk per day. Uniquely, this is the only Company in Tamil Nadu using 'Procurement of milk through Bulk Milk Coolers' for collecting the entire quantum of milk it procures. 'Sakthi Milk' is marketed in various towns of Tamil Nadu and Kerala. It is the second largest brand in Kerala next to the state owned Co-operative brand. ABTIL is also manufacturing and marketing value added milk products like ghee, butter, curd, sterilized flavored milk, paneer, etc. Attributing future growth of the division the export of Sakthi to foreign countries has earned significant market response.
It is predicted that in the imminent future there will be a strong market potential for Diary products from India. Bearing this in mind ABTIL has been working towards expanding its facilities by commissioning of advanced milk processing plants, continuous butter making units and milk powder plants.
SRI MAHALAKSHMI dairy was founded by Mr. R. Ponnuswamy,Chairman and Managing Director of the Aroma Sri Mahalakshmi Group of Food industries in the year 1972 and our brand NameAROMA MILK is a house hold name in the city of Coimbatore and Tiruppur. Sri Mahalakshmi dairy had a humble beginning in 1972 in a small