Acute Daycare Centers bussiness plan

Post on 19-Nov-2014

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This is a 7 minutes presentation slides I put together and presented for a group project in the course Business Plan Development. At that point, we've had a revised executive summary, marketing plan, and operation plan, as well as the new add-ons including development plan and management bios. We are now half way through the semester and project.

Transcript of Acute Daycare Centers bussiness plan

A+cute Daycare Centers

Travis WilsonMatt BroggiGloria Gao

Vasudha VangarajanYoni Reisman

Working Parents’ Dilemma

Sick Child VS. Work

VS

We provide the fast relief for you pain!

A+Cute Daycare

ADC ServicesChild pick up services from traditional daycare location

In-house Medical staff

Daycare for acutely ill children

Benefits to Parents

• Prevents absence from work or scheduled event

• Quickly removes child from the hectic daycare environment when child is ill

• Provides immediate diagnosis and application of medical care to sick child shorten recovery time

• Allows for prescriptions to be ordered and picked up by the end of the day

•Prevents absence from work or scheduled event.

• Prevents alternative to short notice baby sitter or nanny service

Target Market

Ultimate end customers are working parents• Via regular daycare centers• Via pediatrician offices• Via preschools• Directly to working parents

Advertising and Promotion

Personal Selling Regular daycare centers, pediatrician,

preschool/elementary school PTAs

Print Advertising

Local magazines, pamphlets to parents groups

Online Advertising

Google ad words, Facebook Advertising, Groupon, Parenting chat forums, etc

Operations

In-house• Patient Care (Core)

• Administrative• Child Transportation

• HR/Training

Outsoursed• Payroll • Taxes

• Others

Manager (1)

PA or Nurse Practitioner

(1)

Daycare Staff (1-2)

Driver (1)

Competitive Advantages

The first and only sick kid daycare center• No direct competitors• The first to build partnership with referrals

Well-qualified and reliable team • Professional pediatricians & nurses• Management team

Comprehensive services

Development Plan

Phase 1 (1-1.5 Years)

Phase 2(2-3 Years)

Development Tree

Store 1- Roswell

Child Transportation

Diagnosis & Treating

Caretaking

Store 2-Marietta

Child Transportation

Child Transportation

Caretaking

Games & Toys

Store 3-Duluth

Child Transportation

Child Transportation

Caretaking

Child Library

Store 4-Downtown

Atlanta

Key Services

Video Players

TV/Educational Program

Individual Caregiver placement

Store 5- Outside of Georgia

Key Services

New Services

Risk Analysis

Incorrect estimate of market acceptance

Unable to find qualified pediatricians

Over predict market demand

Red tape from regulatory agencies

Management Team

President & Chief Executive OfficerTravis Wilson

Chief Operations

Officer

Matt Broggi

Director of Organizational Development

Gloria Gao

Director of Sales

Yoni Reisman

Chief Marketing

Officer

Vasudha Rangarajan

THANK YOU!